Content Marketing Blog

3 Key Goals for B2B Companies: Stronger Branding, More Traffic, and Better Leads

Sheetal Pinto - Saturday, May 27, 2017

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
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Shedding Light on Artificial Intelligence (AI) in Content Marketing

Sheetal Pinto - Thursday, May 18, 2017

Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.

To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions.  Read More

Content Strategy is the Foundation of Digital Content

Sheetal Pinto - Thursday, May 11, 2017

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Nobody Reads Our Newsletter

Sheetal Pinto - Thursday, May 04, 2017

3 Key Steps to Change this
Most of us have subscribed to online newsletters at some point. You sign up for a newsletter when you like a particular brand and would like to receive regular email communication from the company.  An email newsletter – like a newspaper – can have a mix of content that includes educational articles, trend stories, company and industry news, surveys, events, product launches and promotions. Read More

Do You Know Why Your Audience is Searching for Content Online

Sheetal Pinto - Thursday, April 27, 2017

User Intent Must Define Your Keyword Research
The SEO content world today is a very different one from what we knew a few years ago. The search engines were a developing phenomenon then, and lacked the sophistication and complex algorithms that you see today. Given the robotic and mechanical nature of search engines, industry professionals took a technical approach to SEO with less regard for the end user. Keyword “stuffing” was the standard practice employed to aggressively push website rankings. Read More

Help! Robots Are Taking Over Content Writing

Sheetal Pinto - Thursday, April 20, 2017

Can They Really?
If you follow content marketing trends and industry news, you have probably read articles predicting doomsday for content writers, with robots ready to take away those jobs. Yes it is true that robots are useful in large manufacturing operations; for cleaning and vacuuming; and even as bomb squads. You may see them substituting as pharmacists and bartenders – yes, they fill out your prescriptions as expertly as they fill your glass! However, what place do artificial intelligence and robots have in a creative industry like writing? Quite an important place, say some.  Read More

Effective Email Marketing: Engage Prospects and Customers in a Digital World

Sheetal Pinto - Wednesday, April 12, 2017

MintCopy’s 2017 Content Marketing Series: eBook #1
Effective Email Marketing: Engage Prospects and Customers in a Digital World.

Click on the image above to download your copy of the eBook
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SEO is Not ALWAYS the No. 1 Goal for Website Content Marketing

Sheetal Pinto - Thursday, April 06, 2017

Audience Engagement Should Be Your Main Focus
Given that search engines are increasingly becoming the medium through which your customers find your business, there is no denying the importance of SEO. For many businesses, being found in the top 10 search results on Google can be a game-changer.  Read More

Our Industry Is Boring! How Do We Create Interesting Content?

Sheetal Pinto - Thursday, March 30, 2017

Become the Expert Your Audience Turns to for News and Views they Can Use
Have you been trying to establish content marketing strategies for what is traditionally seen as a boring industry? At MintCopy, we are often approached by business owners and marketing heads at manufacturing and industrial companies, electronics and telecommunications companies, equipment manufacturers, farming operations, technology firms, and more. When we ask them about marketing stories and news worthy content, we often hear them lament, “We are very boring; we have no stories to share, and we are scared that our content will put readers to sleep!” That does not stop us from probing and prodding though, because we believe that if you are a profitable business and you have customers, you must have something interesting to share. Your industry is relevant and useful for your customers, so they don’t find you boring. Now how can you ensure that they don’t find your content boring either?  Read More

Infographic: SEO Best Practice Guide

Sheetal Pinto - Thursday, March 09, 2017

It’s hard to imagine a world without search engines. How many of us would have the patience to leaf through the print volume of Encyclopedia Britannica to find out more about Timbuktu? The constant shift in the SEO landscape over the last few years has been a mix of baffling and impressive. Continuously evolving, yesterday’s recipe need not necessarily work tomorrow. So as a business owner, what stance do you take? How can you plan your SEO strategy to give you maximum responses and qualified traffic that ultimately results in sales volumes? Read More


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