Content Marketing Blog

Auditing Our Content Marketing Strategy

Sheetal Pinto - Thursday, September 21, 2017

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.  Read More

Website Optimization

Sheetal Pinto - Thursday, September 14, 2017

Towards an Effective Web Presence
Download this free eBook and discover the benefits of an optimized website: Read More

Content Marketing Can Do So Much…Or So Little…Which Goals Should You Pursue?

Sheetal Pinto - Thursday, September 07, 2017

How to Make Your Content Meaningful for Your Audience
One of the universal lessons of content writing is that even the most perfectly crafted, highly engaging material can fall flat. If you are not truly reaching your audience, and if your content does not resonate with them, it will not have the impact you intend for it. Even the best content writers in North America struggle with this issue from time to time.  Read More

Getting Past Writer’s Block and Overcoming Boredom in Content Marketing

Sheetal Pinto - Thursday, August 24, 2017

Break the Monotony with Tips and Tricks from the Top SEO Writers in Canada
If you run a blog or website long enough, you will inevitably run into the boredom that plagues all writers and content creators. When this happens, make note that this is not a cause for alarm. You can overcome these phases by applying proven industry techniques.  Read More

Adaptive SEO Methodology Goes Beyond the Power of Just Words

Sheetal Pinto - Thursday, August 17, 2017

Allowing Your SEO Practices to Evolve
Effective SEO does not come in a pre-packaged formula. If it did, we would all apply the formula to consistently get the results we want for our marketing campaigns. In reality, even some of the methods that once worked like a charm may no longer be applicable or effective.

If you want to make the most of your content, and by that we mean not just reach your target audience but engage them, you must adapt your methodology to reflect the current SEO landscape. You can start by making use of the leading adaptive SEO content services available in Canada.   Read More

One Brilliant Content Idea Can Go On and On and On...

Sheetal Pinto - Friday, August 11, 2017

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.  Read More

5 Reasons Your Website Content is Failing to Convert

Sheetal Pinto - Thursday, August 03, 2017

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy. Read More

The Essential Steps for Publishing on Wikipedia

Sheetal Pinto - Thursday, July 27, 2017

Why a Wikipedia Page Is Highly Coveted
One of the main goals of content marketing is to create awareness about a company or brand, and promote it as an important player in its specific field. Of course, creating valuable content is one way to capture audience interest and create brand equity. However, for an enterprise to make a breakthrough in the public domain, and establish itself as newsworthy, one of the prerequisites is to feature on Wikipedia. Read More

White Paper Marketing like the Pros

Sheetal Pinto - Friday, July 21, 2017

Your Quick and Easy Guide to this Marketing Tool
Download this free eBook and discover the following benefits of white paper marketing: Read More

Your Audience Is the Hero; Write their Story

Sheetal Pinto - Thursday, July 13, 2017

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story. Read More


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