Content Marketing Blog

Welcome to our blog.

We hate to admit it, but our team of experienced, trained and highly creative copywriters is often stumped with the same big question mark you are so familiar with - "What do I write next?" An even bigger challenge we face is that this question raises its head for us every day, many times a day. So what's the solution? Simply put, we counter that question with more questions...and answers...Who are we writing for? Why are we writing this piece? When and for how long will it be relevant? Where do we want this to be found? We also research and stay on top of the latest trends and best practices in content marketing for various industries, bringing this knowledge to our writing. You can learn and benefit from all that we do by just reading and sharing everything we post here on our blog. Your feedback is welcome.

Happy Reading!

How Integration Can Push Your 2017 Content Marketing Further

Sheetal Pinto - Thursday, February 23, 2017

Amp Up Your Content Writing in Toronto with these Tips
Most companies outside of the world of print, news, and fiction would not consider themselves ‘publishers’ – but that is exactly what most do every day, week, and month of the year with their marketing content. Just because the platform has changed, does not mean all of the tenets of a good publishing strategy have been left behind. If you need to reframe your approach to content marketing for better results, consider integration as your pillar for this year. Read More

Common SEO Mistakes to Correct Now

Sheetal Pinto - Thursday, February 16, 2017

Optimize Your Website with Professional Digital Content  
The majority of people accessing the internet through a browser start their journey in the same place: Google. Whether they are looking for funny cat videos or the nearest dental clinic, Google offers a gateway to content that can end up leaving your business behind. If you are not listed on the first page of search results, it is very unlikely that a steady flow of organic leads will be coming through your site. Read More

Freelance Writers VS Copywriting Agencies: Pros and Cons for Your Marketing Content

Sheetal Pinto - Thursday, February 09, 2017

Understand the Difference for Outsourcing Content Writing
Many companies find it difficult to maintain a consistent production of high quality, relevant, and effective content for their websites, social profiles, and other digital marketing platforms. If this sounds familiar, you may be looking to outsource your content writing.  Read More

How to Curb Burn Out and Create an Impact with Your Content

Sheetal Pinto - Thursday, February 02, 2017

Start Seeing Results from Your Digital Marketing Efforts
Marketing is not an exact science – thus the basis of its appeal for many who choose the marketing industry as a career path!  Read More

Data Dive: Finding Content in the Calculations

Sheetal Pinto - Thursday, January 26, 2017

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content. Read More

MintCopy’s 2017 eBook Series: Hands-On Content Marketing

Sheetal Pinto - Thursday, January 19, 2017

Master Your Marketing Content with Helpful Tools and Tips
Ready to put your company’s marketing strategies into action for the year ahead? Whether you have ambitious plans to add more channels to your strategy, invest in developing new types of content, or simply want to update and master your approach to existing platforms, MintCopy’s 2017 eBook series offers all the guidance you need. Read More

Beyond Today: Keeping Your Content Relevant for More than the Moment

Sheetal Pinto - Thursday, January 12, 2017

Ensure Your Marketing Content has Longevity
Happy New Year!
There is an unmistakable drive in content marketing across creative industries and departments, to remain fresh and current. The problem with applying every trend that takes off is that your marketing content can quickly become disorienting for your audience. Plus, it can rapidly turn from on-trend to outdated or passé, contributing to a negative impression of your brand.  Read More

MintCopy Wishes You Happy Holidays!

Sheetal Pinto - Thursday, December 22, 2016
Please click on the image
Happy Holidays
 Read More

How to Shake Up Your Content for the New Year

Sheetal Pinto - Thursday, December 15, 2016

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.  Read More

Diversity Matters for Your Marketing Team

Sheetal Pinto - Thursday, December 08, 2016

3 Reasons You Win with Diverse Writers
Whether you are looking to work with the best content writers in Toronto or need a new marketing coordinator in-house, consider diversity before you reach out. Having different faces, backgrounds, and abilities is important throughout your business, but it is crucial for the people who are crafting and sending your brand’s message.  Read More


Recent Posts


Archive


Tags