Content Marketing Blog

The Essential Steps for Publishing on Wikipedia

Sheetal Pinto - Thursday, July 27, 2017

Why a Wikipedia Page Is Highly Coveted
One of the main goals of content marketing is to create awareness about a company or brand, and promote it as an important player in its specific field. Of course, creating valuable content is one way to capture audience interest and create brand equity. However, for an enterprise to make a breakthrough in the public domain, and establish itself as newsworthy, one of the prerequisites is to feature on Wikipedia. Read More

White Paper Marketing like the Pros

Sheetal Pinto - Friday, July 21, 2017

Your Quick and Easy Guide to this Marketing Tool
Download this free eBook and discover the following benefits of white paper marketing: Read More

Your Audience Is the Hero; Write their Story

Sheetal Pinto - Thursday, July 13, 2017

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story. Read More

Shortlisting the Best Ideas to Ensure a Better Success Rate with Your Content Marketing!

Sheetal Pinto - Thursday, July 06, 2017

Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares.  Read More

Happy Birthday Canada! We Love You!

Sheetal Pinto - Thursday, June 29, 2017

This is the poem read by Shane Koyczan at the opening of the 2010 Vancouver Winter Olympics. It beautifully captures the spirit of this country, and as we celebrate 150 years on July 1, 2017, let’s together say, “We are more. We are Canadians, eh!”

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10 Common Mistakes that Make Valuable Content Look Amateur

Sheetal Pinto - Thursday, June 22, 2017

Drive the Value of Your Content UP, not DOWN
The SEO copywriters here at MintCopy have exciting jobs. On any given day, our copywriting agency has a diversity of content marketing projects for all types of clients in a range of industries. The SEO content we produce includes everything from posts for CEO and CMO blogs to DIY home maintenance tips to expert advice on avoiding cyber security risks to why your printed circuit board may experience failure, and much more. Needless to say, we learn something new every day and also get to sound like so many different individuals and organizations. SEO copywriting allows us the opportunity to be ghost writers with knowledge and insights into an endless variety of subjects, but always with a distinct voice. Read More

3 Brands that Aced Content Marketing in 2016-2017

Sheetal Pinto - Thursday, June 08, 2017

Useful Insights for Your Business
2016 proved that the evolution and growth of content marketing is unstoppable. The widespread use of ad blockers is an indication that users do not appreciate disruptive and annoying ads, and want the freedom to make up their own minds. In this context, content marketing has assumed greater importance because it remains the only real means through which brands can endear themselves to their target audience. Read More

You Are Creating High-Quality Content. Now Make it Work Harder!

Sheetal Pinto - Thursday, June 01, 2017

SEO Link Building is the Key to Getting Your Content Noticed
Many people make the mistake of assuming that SEO and content marketing are two different entities, and that is a substitute for the other. Nothing could be further from the truth. SEO needs great content to back it up; in fact, SEO wouldn’t work at all without content. Similarly, content marketing without SEO is akin to putting up a stellar stage performance for an empty auditorium. Quality content alone is never enough to help a site rank high on the SERPs; it needs skillful optimization and promotion using the latest SEO techniques. If users don’t find you for relevant keywords on Google, how can you expect them to visit your site and engage with all the great content you have created for them? Read More

3 Key Goals for B2B Companies: Stronger Branding, More Traffic, and Better Leads

Sheetal Pinto - Saturday, May 27, 2017

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
Download this free eBook and discover:  Read More

Shedding Light on Artificial Intelligence (AI) in Content Marketing

Sheetal Pinto - Thursday, May 18, 2017

Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.

To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions.  Read More


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