Content Marketing Blog

Beyond Today: Keeping Your Content Relevant for More than the Moment

Sheetal Pinto - Thursday, January 12, 2017

Ensure Your Marketing Content has Longevity
Happy New Year!
There is an unmistakable drive in content marketing across creative industries and departments, to remain fresh and current. The problem with applying every trend that takes off is that your marketing content can quickly become disorienting for your audience. Plus, it can rapidly turn from on-trend to outdated or passé, contributing to a negative impression of your brand.

The team at Convince and Convert discussed why moving beyond today is crucial for keeping your content fresh and relevant for longer periods.

Here are 3 tips they covered to keep your digital content fresh without sacrificing its shelf-life:

  1. It’s Not About You – Recognize that your audience wants to hear about themselves – not you. While your content will support and contribute to an overall brand, it shouldn’t focus heavily on your product or services. Instead, make your customer the hero at the centre of the story you are telling.
  2. Stop Proving and Start Improving – How will your content lead to benefits, efficiencies, or an overall improvement for your audience? Make it clear, actionable, and useful. Highlight their control and provide information that tells them how, not what.
  3. Be Smart, Be Human – Be timely and thematic with your content, but avoid hopping on trends that can hurt your reputation and credibility. No matter what industry your company operates in or how quickly trends cycle, new advances should be handled with consideration. Instead of focusing on what’s new and why it’s great, take the angle of smart uses and the very real human actions and repercussions of these changes. Be specific and clear, putting your audience in the narrative about what is new.  

A leading content marketing agency in Canada can help you produce, publish, and push content to a place where it speaks to the right people, in the right place, at the right time. It’s the kind of support your company’s mission, brand, and voice needs in order to stay focused and in the limelight. Work with the SEO copywriters at MintCopy for all your content needs. From website content to whitepapers, we can tell your story in a way that is important today and remains notable in the future.

Learn about our variety of content writing services across North America. Call today at 888-646-8003 or email us for samples of work done by some of the best marketing content writers in Canada.


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