Content Marketing Blog

Data Dive: Finding Content in the Calculations

Sheetal Pinto - Thursday, January 26, 2017

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content.

The team at Convince and Convert had an insightful conversation about the best ways to make those numbers talk – and not just talk, but reach, engage, and convert your audience online.

Here are 3 tips they covered to turn your Big Data into quality content for your website, blog, and other digital platforms:

  1. It’s Not About You – Know who you are speaking to and put them at the centre of your content. Communicating successes is important – but outlining in simple terms how those wins relate to the reader is when data transforms into quality marketing content.
  2. Distill Meaning – What are your numbers saying beyond the data? Consider emotional responses, summarize, and pull out strong quotes that put important, impressive, or surprising numbers into a greater context.
  3. Converse, Don’t Tell – Depending on the type of data you have been collecting, it can be easy to fall into a trap of telling and reporting. Start a conversation, connect those numbers to actions, and move the data from ‘nice to know’ information into ‘actionable’ values.

Make your numbers talk. If you need help turning the statistics into content-friendly stories, work with leading copywriters in Canada. The SEO copywriting experts at MintCopy can create human-centred copy that converts.

Talk to us about your copywriting requirements for website content, press releases, email marketing, and more. Call us today at 888-646-8003 or email us to tell us more about your copywriting needs in Toronto.


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