Content Marketing Blog

Getting Past Writer’s Block and Overcoming Boredom in Content Marketing

Sheetal Pinto - Thursday, August 24, 2017

Break the Monotony with Tips and Tricks from the Top SEO Writers in Canada
If you run a blog or website long enough, you will inevitably run into the boredom that plagues all writers and content creators. When this happens, make note that this is not a cause for alarm. You can overcome these phases by applying proven industry techniques.

Remember, too, that you do not need to struggle with content writing. By taking advantage of the leading copywriting agency in the Toronto area, you can explore ways to add a new spark to your marketing efforts. Collaborate with our team of SEO content writers to produce quality content, or you may even want to leave the writing entirely to us.

Here are 5 writing and content marketing strategies worth adopting:

  • Ask the Audience – Why second-guess what your customers are looking for when you can simply ask them? Create a Q & A template to be utilized across all of your medial pages and channels, from Facebook to Twitter to YouTube. Do not forget to include the questions in a newsletter for your email subscribers. You could also display the questions on your blog, and ask your users to post their answers in the comments section. By implementing the feedback you receive, you can continue to provide content that interests your audience.
  • Get Engaged – To truly connect with your customers and find out what interests them, you must connect with them on multiple levels. If you have not already created social media pages, you should make this a priority. Engage with your social media followers to explore what kinds of content they find compelling. You might ask your followers what appeals to them, or you may want to observe their conversations to gain insights in a less overt manner.
  • Part with Your Devices – If you really want to know your audience and create content that resonates with them, social media engagement is only a piece of the puzzle. One highly effective way to become familiar with your readers is to engage with them in the “real world.” Get away from behind the computer screen and participate in some Meetups. Meet other content creators by enrolling in industry seminars and attending conferences. You could discover innovative ways to produce fascinating content that might otherwise never have occurred to you.   
  • Post Content About Your Users – If you already engage with your readers on a regular basis, you are probably being given invaluable information about their interests and activities. If your users relate noteworthy deeds or intriguing anecdotes, request their permission to share them. This will provide a new and unique element to your content. Your audience will also appreciate that you care enough about them to celebrate their successes along with your own.
  • Stop Trying to Do Everything – Trying to do it all yourself can backfire and cause intense boredom on your part. You can be sure that this boredom will extend to your users. Make an assessment of which tasks you were born to do and which ones leave you yawning. Then, delegate as many of the boring jobs as you can. Hire a managed hosting service to take care of tedious details, such as ongoing updates and security patches. If writing is not your strong suit, outsource content writers to provide interesting, relevant content for your readers. 

To attract visitors and remain visible in online searches, your blog, website, and social media pages require ongoing content. If you apply a few simple strategies, your content need never be boring. Keep your audience captivated by engrossing content every time you post.  If you feel overwhelmed by the thought of producing an ongoing stream of content, consult the pros at MintCopy. We are dedicated to creating content that will inspire your users to remain loyal to your brand.

Call us at 1-888-646-8003, or email us for more information on our content writing services. You can also reach us via our easy online contact form.  


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