Content Marketing Blog

One Brilliant Content Idea Can Go On and On and On...

Sheetal Pinto - Friday, August 11, 2017

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

How to Build a Content Series that Engages Your Audience 

Once you have a stellar content idea worth expanding upon, do not restrict yourself to using it only one time. Instead, think in terms of a series of materials that leaves your audience waiting for more. By maximizing a hot idea and repurposing it, you could build a series that draws your users back time and time again. You can stretch one highly useful concept into several posts.

Consider these strategies for creating multiple posts from a single idea:

  • Reflect Your Audience: The media or content types you choose should be a reflection of your average user. Does your brand appeal to a serious crowd? If that is the case, then informative blog posts and podcasts may be the best ways to deliver your message. Are you catering to a hipster clientele with plenty of disposable income? Then, you may want to repurpose your content in the form of cutting edge videos. Under each video, you might offer the option to pay for more detailed content via paid tutorials or seminars.
  • Create Content in Installments: Instead of putting all your energy and creativity in one blog post, keep your audience wanting more by providing your idea in installments. Essentially, you will be offering content as metaphorical bread crumbs. By providing your readers with several inviting “bread crumbs” of content, you will continue to attract them to your materials. If you are marketing a new line of handbags, for instance, you could introduce the line in a blog post that highlights how the idea for the handbags was conceived. Next, you might offer a Q and A interview with the designer. This could be done in the form of a podcast, blog post, or video. Another part of the series might be an infographic depicting the evolution of each handbag from start to finish. Your last “chapter” could be a tutorial on how people can care for their handbags, or tips on different ways to wear them. 
  • Choose the Best Timing for Your Installments: After you have devised the outline for each aspect of your series, select an appropriate timeline. Is a weekly email newsletter your primary method of reaching your users? If so, you might want to offer the series in four, weekly installments included in each email. Make sure that you inform your users of the timeline. This will help to build anticipation and increase readership for each post. 

Let Your Creativity Run Free: Our Copywriters Can Help!

Once you decide to produce a series based on a compelling idea or a product/service you wish to market, have some fun with it. If you enjoy the process, your enthusiasm will extend to your readers. The purpose of creating website content and other materials is to infuse your users with interest in your brand. Producing a series of content installments is simply an effective way to keep your audience engaged.  If you need assistance in accomplishing this, do not hesitate to make use of a professional content marketing agency. The quality will be apparent in the end product, and that quality product will help yield the results you desire.

MintCopy is the leading producer of SEO content services, headquartered in Mississauga, Canada. If you want to build your audience but do not know how, we can help you get started. A memorable marketing campaign begins with professional, engaging copywriting.

Call us today at 1-888-6468-003, or email us to learn about our range of copywriting services in Canada. Also, feel free to reach us via our easy online contact form.


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