Content Marketing Blog

Why it Makes Sense to Have a Content Marketing Consultant

We hope you’re a firm believer in the value of content marketing. If you are, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Good content marketing makes a person stop… read… think… behave… differently.

Do you have good answers to some of these questions?

• Do you have a clearly-defined content marketing strategy in place?
• Do you know what search engine optimization is and how to do it?
• Do you know how to leverage social media for business?
• Do you know how blogging can benefit your company?
• Do you have the ability to generate, produce, and market content such as videos, blogs, podcasts, and webinars?
• Do you know how to engage your audience via email marketing? Do you know how to do a split-test broadcast? What’s the trick to avoid being caught by spam filters?
• Do you understand web analytics? Know how to analyze the data for website optimization purposes?

If not, you need to use the services of a good content marketing consultant help you take advantage of the massive shifts that have occurred in business, marketing, and technology.

From blogging to articles to press releases, a Content Marketing consultant can help plan, create and promote digital content to better reach new and existing customers on the search and social web.

A qualified and experienced Content Marketing Consultant can help your company:

• Increase visibility across major search engines
• Improve the reach of your content and its distribution
• Connect content with customer-centric needs resulting in heightened engagement and sales
• Coordinate editorial schedules with topical keyword research and ensure that the content created is what customers are actually interested in.
• Monitor performance of search and social media centric content for ongoing refinement.
• Provide insights from analytics that will throw light on editorial interests, enhance promotion and increase engagement.
• Content curation - blending a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Save yourself the time and effort involved in reading, reviewing, researching, writing and trying to market your own content. Leave that to a trained Content Marketing Consultant who can deliver great results through strategic planning, skilful implementation and regular monitoring. You can focus instead on managing your business and improving performance overall.

According to the “2010 Content Marketing Spending Survey” by content marketing research agency, Junta42; marketers are clearly intending to dedicate more of their marketing budget to content marketing than ever.

For three years in a row, the slice of the marketing budget pie has gotten bigger and bigger. In 2008, marketers reported dedicating 42% of their marketing budget to content marketing. This figure rose in 2009 to 56% and today to 59%.* Obviously, something is going on in the world of marketing to prompt more and more marketers to focus on content marketing.

With the global population constantly “on the go,” how is a marketer going to reach someone who is moving at the speed of light? Content marketing appears to be the answer. Social and mobile media are on the rise as consumers have less and less time to sit in one place to listen to messages. The average consumer is absorbing information 24 hours a day, from multiple sources. However a powerful message, exposed through online content media is what will stick with the consumer for the longest amount of time.

Knowing this, marketing professionals are re-allocating their resources accordingly. From a recent survey, Junta42 gathered candid information from several large, medium and smaller companies and learned:

• Today, content marketing is consuming up to 33% of their total budget, up 4% from last year
• Smaller companies are dedicating more money toward content marketing than large companies—small companies (less than 99 employees) are spending 40% of their total budget whereas large companies (more than 100 employees) have allocated an average of 18% of their budget
• 75% of all marketer survey participants said that social media channels such as Facebook and Twitter is where they plan to dedicate most of their efforts
• 6 out of 10 of the marketers had both blogs and e-newsletters
• 10% of the marketers are leveraging their content through mobile applications

Marketers felt that they were well educated in many of the content marketing areas, with the exception of mobile content solutions, which increased 63% from 2009 to 2010.

As with any marketing effort, using your dollars wisely is the best way to reap a high return on your investment. Although marketing through social and mobile media channels is rewarding, maintaining a constant, information flow of copy and interest can be challenging.

Because of our fast-paced lifestyles, many consumers check social media and online resources several times a day, searching for updates and needing the newest and latest information at their disposal. Stale content is one that lingers for more than one day in many cases, so populating your status, blog, newsletter or website can prove to be an almost impossible task.

That’s where professional content marketing and online writing houses can help. These highly trained professional writers can keep the snappy, crisp content flowing and help you attract and retain your audience. You can stay ahead of the game using a company like MintCopy, Inc. for example. From blogs to social media posts, the professionals at MintCopy have the education, experience and resources to position your brand to be a leader in your industry.

We would love to hear from you so please post comments on our blog.

* Junta42 surveyed 259 companies throughout North America from a variety of industries, fields and disciplines.