Content Marketing Blog

How A Skilled SEO Writer Can Make a Difference

Did you know that when it comes to Search Engine Optimization (SEO) the words and content on each page of your corporate website are as vital as the stuff on the back end? That’s right. Search engines rank content not just based on the meta data coded into each page, but also by the copy and content that’s sitting right on the actual page. Content that visitors see is vital to your on-page SEO effectiveness.

Getting the right balance between your front end and your back end content can boost your SEO. Getting a keyword analysis should be the first step you take before developing any copy on your blog or website. Once the analysis is complete and you have a list, one of the most effective ways to check your SEO writer’s work is to do so against this list.

Say that you’re the owner of a sporting goods store. You may sell running shoes, soccer equipment, golf clubs, and kayaks. You have a professional firm conduct a keyword analysis and you find out that although these items are among your highest selling items, people are searching and finding your website based upon searches for yoga mats and racquetball equipment. To drive more of this traffic to your site and to continue to rank high among search engines, you’ll want to fine-tune the copy that is on website for your highest ranked keywords. In this instance, it would be beneficial to get the SEO writer to not only tailor the website copy to the keyword list, but also to write a few blog entries and perhaps the copy for an e-newsletter on the most popular terms.

Remember: a good SEO writer will know the correct ratio of keywords to have in your content. More importantly, the most desired (i.e. traffic generating) keywords will be included in the copy in a relevant and reader-friendly manner. Stuffing copy with keywords makes it meaningless to the readers and suspicious to search engine spiders!

According to the “2010 Content Marketing Spending Survey” by content marketing research agency, Junta42; marketers are clearly intending to dedicate more of their marketing budget to content marketing than ever.

For three years in a row, the slice of the marketing budget pie has gotten bigger and bigger. In 2008, marketers reported dedicating 42% of their marketing budget to content marketing. This figure rose in 2009 to 56% and today to 59%.* Obviously, something is going on in the world of marketing to prompt more and more marketers to focus on content marketing.

With the global population constantly “on the go,” how is a marketer going to reach someone who is moving at the speed of light? Content marketing appears to be the answer. Social and mobile media are on the rise as consumers have less and less time to sit in one place to listen to messages. The average consumer is absorbing information 24 hours a day, from multiple sources. However a powerful message, exposed through online content media is what will stick with the consumer for the longest amount of time.

Knowing this, marketing professionals are re-allocating their resources accordingly. From a recent survey, Junta42 gathered candid information from several large, medium and smaller companies and learned:

• Today, content marketing is consuming up to 33% of their total budget, up 4% from last year
• Smaller companies are dedicating more money toward content marketing than large companies—small companies (less than 99 employees) are spending 40% of their total budget whereas large companies (more than 100 employees) have allocated an average of 18% of their budget
• 75% of all marketer survey participants said that social media channels such as Facebook and Twitter is where they plan to dedicate most of their efforts
• 6 out of 10 of the marketers had both blogs and e-newsletters
• 10% of the marketers are leveraging their content through mobile applications

Marketers felt that they were well educated in many of the content marketing areas, with the exception of mobile content solutions, which increased 63% from 2009 to 2010.

As with any marketing effort, using your dollars wisely is the best way to reap a high return on your investment. Although marketing through social and mobile media channels is rewarding, maintaining a constant, information flow of copy and interest can be challenging.

Because of our fast-paced lifestyles, many consumers check social media and online resources several times a day, searching for updates and needing the newest and latest information at their disposal. Stale content is one that lingers for more than one day in many cases, so populating your status, blog, newsletter or website can prove to be an almost impossible task.

That’s where professional content marketing and online writing houses can help. These highly trained professional writers can keep the snappy, crisp content flowing and help you attract and retain your audience. You can stay ahead of the game using a company like MintCopy, Inc. for example. From blogs to social media posts, the professionals at MintCopy have the education, experience and resources to position your brand to be a leader in your industry.

We would love to hear from you so please post comments on our blog.

* Junta42 surveyed 259 companies throughout North America from a variety of industries, fields and disciplines.