...In The Meantime Show Your C-Suite These Other Benefits
So, you’ve just written some of your best copy and published your work to your company website. A few days later, you have your Chief Marketing Officer breathing down your neck asking you for metrics reports and how many conversions the copy has achieved.

Congratulations! You HAVE a content strategy☺
That’s a great thing, you know. In an age where success is largely shaped by what you do online, having a content plan is a good start, even if right now that plan doesn’t seem to be working as well as you hoped.

We have been talking about how it is important to deliver customized content in order to increase engagement and improve conversion online. While it is true that bite-sized chunks of interesting and unique online content work very well, one cannot undermine the value of more detailed, intense copywriting seen in pieces such as white papers, e-books and presentations.

Google, guest blogging, links and the furore…over the last two to three months, a wind of change has begun to blow through the SEO spheres online. It seems hardly likely that those who earn money by delivering SEO services would turn their backs on the very service that helps to earn a crust and prove their worth. BUT…this is happening. SEO providers that realize it’s time to change are thinking beyond Google. (What choice do they have?)