June 2014

Sheetal Pinto - 6/23/2014 20:00

MintCopy Webinar on June 26 @ 11 am EST    
A quick reminder about our upcoming webinar on “Making Content More Shareable”. We only have a few spots left so book yours now.

Sheetal Pinto - 6/19/2014 20:00

MintCopy Webinar on June 26 @ 11 am EST  
One cannot help but marvel at how fast a new cat video goes viral on YouTube or how many millions of likes and shares for funny baby pictures happen on Pinterest, Instagram, Facebook in no time at all. As business owners, we want our content to go viral just like that. Unfortunately, that’s not easy (unless you’re selling Halloween costumes for cats)! There is, however, a proven process to make your content more shareable and likeable by your target audience.

Sheetal Pinto - 6/18/2014 20:00

Continuing on from last week, let’s talk about why it is important to assess your content “assets”. Many businesses fail to realize just how much content is already available within the company. For instance, that sales presentation given to a new customer last week may be precisely what other potential customers are looking for to make that all-important purchase decision. Brochures and flyers designed for a specific expo or conference may be of interest to a wider audience, particularly those who are in different countries and could not attend a national event.

Sheetal Pinto - 6/11/2014 20:00

At a recent workshop we conducted for business owners in the Greater Toronto Area, we made an interesting, though not surprising observation. At least 80% of the participants said they had allocated a reasonable budget and were investing time and resources for SEO. As content providers, that is something we love to hear.

Sheetal Pinto - 6/3/2014 20:00

Another interesting story in the world of search engines. With the latest ruling in Europe giving people the “right to be forgotten”, Google has a strange new flood of requests. Europeans are sending in submissions to be deleted from individual search results on Google.