When you think of a business strategy, do you think of a framework that gives you a sustainable competitive advantage over many years? Long term strategies like these work very well in business. However, where content marketing is concerned, you could be doing more harm than good if you are using an inflexible marketing strategy that isn’t equipped to adapt and change quickly if required.

Content marketing has been around in one way or another for hundreds of years, but for many of us, it is still a relatively new concept. Even if you do know your way around a digital marketing strategy, you still need to keep up with marketing trends and truly understand what your audience wants. There are many reasons why your content might fail, but here are some of the key areas you might want to address first.

The Schulich Marketing Association’s (SMA) Winter Conference on “Digital Disruption” faced a significant “disruption” even before it started. With the Teaching Assistants’ strike and picket lines being set up at York University, the SMA organizing committee had to scramble and arrange an alternate venue overnight. The event took place without a glitch on the morning of March 6, 2015 at the Toronto Star building on 1, Yonge Street.

Digital marketing has exploded into our lives over the past ten years and has forced its way onto every screen in our homes and in our pockets. Where once digital advertising was confined to radio and TV, it is now present on our phones, tablets, laptops and even our watches. How are you coping with this marketing revolution? Are you struggling to keep up, or are you looking forward to the next big digital marketing breakthrough?