It’s a Lot More!
In the early days of search engine marketing, the keyword epidemic hit and stuck. Despite several algorithm updates from Google and all the talk of content relevancy, many organizations are still hung up on keywords as the main focus of their content
generation. For content generation services, this is a nightmare, with clients demanding that a handful of keywords should be squeezed into even the smallest piece of text. Not only does forcing keywords
into content lead to poor-quality reads, if any, but it does not truly leverage how a search engine will see your website and rank it on the results pages (SERPs).