Online audiences are exposed to so much each day that capturing their imagination and staying true to your brand can seem difficult and, at times, impossible. People become numb when they are constantly bombarded by content, especially when it fails to connect with their experiences. Turning your focus onto feelings and human connections can help transform ‘flat’ and dull content into imaginative online experiences for your customers.

Strategies to ‘Seize the Moment’ at Live Events
Live events are no longer restricted to creating excitement within the venue and event space. From Snapchat to Twitter to Facebook and beyond, your event needs to be ready for the live space and the online action! Whether you are hosting or attending an event this year, take some time to properly strategize beforehand. A little foresight will give you a wealth of content throughout and after your next big event.