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Less is More—Change Your Content Marketing Approach

Go In-Depth Without Going Overboard
Picture a movie poster. Front and centre, big and bright, you will usually come face-to-face with the star. You have expectations about this star and want to learn as much about them as you can.  Now imagine your company’s online content. Does a ‘star’ come to mind?

If you can’t pinpoint a content type, topic, or overarching value that is in the spotlight for your content marketing, it may be time to re-evaluate your approach.

While the majority of companies produce 14 different types of digital content, over half of that content isn’t being shared, liked or getting many views. If you want your content to work harder, perform better and leave a lasting impression on your audience, you need to think about producing less while providing more to your audience.

Make every published piece a star performance. Consider the following simple ways Brafton suggests for creating less content that goes deeper:

  1. Infographics: Everybody is talking about Big Data, but making those statistics connect with people can be challenging. Infographics provide a great way to present numerical information and other details in a highly visual, fun and informative way. Content needs to be short, snappy, and connect all the way through to make the Infographic come together as whole. Balance strong details and clear copywriting with impactful and intuitive visuals for the best results.
  2. Animated Videos: Video is one of the easiest and most powerful ways to connect with your audience. Explainer videos that give a topic overview or instructions can give audiences the speed and convenience they crave while providing thorough information and not skimming over details. Great videos start with a great script, so start planning or seek copywriting assistance to make recording a breeze.
  3. Interviews: Audiences from all demographics and areas love two things – a unique perspective and original content. Give your audience information they can’t find anywhere else by publishing interviews with industry experts or members of your team. It’s an easy way to inject a human voice and personality into your web content, create original pieces, and give your audience new insights.

Want to polish your interview, tell a better story or just get more from less content? MintCopy Inc. offers high quality, SEO-friendly, customized copywriting. We would love to help you execute your content marketing strategy and provide value to your online audience. Call us today at 888-646-8003 to tell us more about your company and your content requirements. You can also send us an email.

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