July 2013

Sheetal Pinto - 7/30/2013 20:00

Tell Your Business Story With A Compelling Video.
Remember those days when clicking on a video link would mean huge wait times as the video stream buffered and bumbled along a slow connection?  Those days are thankfully over thanks to high speed Internet and a huge boost in processing power.  Video is now more accessible than ever before - over mobile phones, on tablets and on the humble home PC - and it’s taking over marketing in a huge way. 

Sheetal Pinto - 7/29/2013 20:00

Bounce Rate And How To Reduce It With Outstanding Content
Is your website working as well as it could be?  Do you know what your bounce rate is?  The bounce rate is the percentage of people that leave your website after only viewing one page.  If the bounce rate is high, this usually means that visitors are reaching your site and seeing no further reason to delve further into your content. 

Sheetal Pinto - 7/24/2013 20:00

The Latest Content Marketing Trends - What To Watch For
One of the most exciting things for us as a copywriting agency is that content marketing strategies are constantly evolving and very often, at lightning speed.  New social media platforms, media channels and search engine insights help us to ensure we provide the most effective services when it comes to content creation, delivery and value. 

Sheetal Pinto - 7/22/2013 20:00

Isn’t It About Time You Ran A Qualitative Content Audit?
When was the last time you reviewed your online content? The chances are that you haven’t checked over it since it was last published. Out of date, irrelevant or stale content could be damaging your rankings and your reputation, but a few minutes of your time could be all it takes to identify these issues.

Sheetal Pinto - 7/16/2013 20:00

We know that content is important for engaging your audience and hitting top ranking with the search engines, but what more could you be doing with your content besides blogging, using social media and optimising your web content

Sheetal Pinto - 7/15/2013 20:00

No matter how good your content, it’s not going to do your website traffic or business exposure much good if you have no audience.  Ideally, you should start to consider your audience when formulating your content marketing strategy.  How else will you know what to publish or who to write for?