Many people focus so much on their sales message that they totally forget to include a call to action in their content. The call to action, or CTA as it is often referred to, is your way of telling your audience what you want them to do. At MintCopy, we put a lot of thought into the CTAs we write and ensuring that the audience is left in little doubt about what we want them to do. That might mean reaching for the phone, filling in a contact form or downloading an eBook.