If you create B2B content, you have no doubt been using it to generate leads and brand awareness for your business. You’re not alone. A study carried out by the Content Marketing Institute found that 95% of B2B organizations are using some type of content marketing, and that means there is a lot of it vying for space online.
As a B2B content marketer, it is possible to create plenty of quality, original content across your channels, but it does need to be done in the right way. Here are ten ways to ensure your B2B content offers your audience real value and not just a lot of irrelevant noise.