Think about the last book you read. It may have been a gripping crime thriller, a book full of juicy reference material or perhaps just a storybook you read to your child. The one thing most books and stories have in common is that they all contain multiple layers to some extent. A fairy story will have good guys, bad guys and a happy ending. A crime thriller will have intrigue, gritty storylines and a twist in the tale.

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

If you are constantly digging around for new content ideas and topics with which to wow your target audience, you could try digging a little closer to home. Many businesses fail to realize that they have some excellent, ready-to-use content right under their noses.

You've heard the saying, "the whole is greater than the sum of its parts". Take a jazz band for instance. Individually, each musician would probably sound great doing their own thing, but when they come together, feeding off of one another, they create a harmony that is so much more entertaining and memorable.