April 2015

Sheetal Pinto - 4/29/2015 20:00

You Survived Mobilegeddon…So Far—Now Make Sure You Stay Visible!
Now that your mobile-friendly site is benefiting from the updates made by Google’s newest algorithm, Mobilegeddon, be wary of getting too hung up on the design and layout of your mobile site. In order to be explored by mobile users, you have to create engaging content people want to read.

Sheetal Pinto - 4/22/2015 20:00

There’s a good reason that everyone is talking about content marketing—it works! But only if you do it correctly. If you are about to kick off a lead generation program using content marketing, or have been doing content marketing for a while without seeing the results that you want, there is one important question you need to ask.

Sheetal Pinto - 4/16/2015 20:00

Attention is the currency of the 21st century.
Next time you are in a restaurant, take notice of something. Notice the number of people who are staring down at their smart phones even though they are surrounded by people they like enough to invite out to dinner. The number is shockingly high.

Sheetal Pinto - 4/7/2015 20:00

As the day to the official rollout of Google’s new mobile-friendly algorithm draws nearer, webmasters who are aware of this are scrambling to update their websites. Announced in early March 2015 and popularly dubbed as the ‘Mobilgeddon’, the new algorithm will come into effect on April 21 to rank mobile-friendly websites higher than those that are not. Worse still, sites that are not up to speed will be penalized. We could potentially see thousands of sites drop off the search engine’s results pages! Scary thought…and it’s a very real one.   

Sheetal Pinto - 4/1/2015 20:00

Let Your C-Suite See How
While many B2C companies may not have a documented content marketing strategy, it’s easier for the marketing team to get senior management’s consent and a budget to work with. In the B2B world, this is a bigger challenge and quite a struggle.