The world of content marketing is like the Pacific Ocean. It is vast (most businesses today use content marketing in some form), it is stormy (lots of competition) and it is mostly the same from Los Angeles to Tokyo.
For many small business owners, writing sales copy is a nightmare. They sit with a blank Microsoft Word document open—the same document that has been blank for the last 45 minutes; and think, “I'm not a writer... How can I possibly write a persuasive piece of content?”
When you know what you are doing, content marketing is a very fun game. However, if you don’t know how to do it properly and get results, it can make you want to scream loudly into a pillow.
Your Audience Has No Time for You Either!
Producing content on a regular basis isn't easy. It takes time, energy and discipline—some of your most valuable resources are required to create a posting schedule and then stick to it.