Craig Ballantyne, CEO of Early to Rise says, “Right now, there are people crying themselves to sleep because they haven’t found your product or service”. Craig is highlighting that everyone has problems and frustrations causing them pain. They all have goals they desperately want to achieve. The question is: are YOU going to be their hero? Will you help your customers sleep well at night?
The word “hero” may set off your modesty alarm, but the fact is that people love and look for heroes. Content marketing opens up a world of opportunities for you to become a customer hero.

All too frequently in the world of digital marketing, we hear so much about content marketing and yet the actual article, presentation, white paper, blog post or Tweet is actually about content creation. Or worse, we hear only about content creation and little to assist with the marketing and distribution of this great content to an appreciative audience.

In scientific terms, R-value refers to the measure of an insulation material's ability to reduce the rate of heat flow and prevent heat loss. Higher the R-value, better will be the insulation for your building structure.   

The answer to this question is yes. However, is your brand a ranking factor in Google's algorithm? Technically, no it isn't.