Why a Wikipedia Page Is Highly Coveted
One of the main goals of content marketing is to create awareness about a company or brand, and promote it as an important player in its specific field. Of course, creating valuable content is one way to capture audience interest and create brand equity. However, for an enterprise to make a breakthrough in the public domain, and establish itself as newsworthy, one of the prerequisites is to feature on Wikipedia.

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A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story.

Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares.