p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals
and focus on
marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter
of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean
Spencer pointed out, based on research conducted by the Kapost team
, 99 percent
of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to
generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply
of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.