“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”
These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.
Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.