Your Guide to Using Search Intent
Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.
Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!