Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.