Content Marketing Blog mint

Content Marketing Blog

3 Essential Mindsets for Your Content Marketing

When you know what you are doing, content marketing is a very fun game. However, if you don’t know how to do it properly and get results, it can make you want to scream loudly into a pillow.

Two thirds of marketers feel they are falling short with their content marketing efforts. They know that they could be doing better, but don’t know how. Not surprisingly, two thirds of marketers also focus almost single-mindedly on tactics, without considering the long game strategy of content marketing.

Ways to Increase Your Success with Content Marketing

  1. Ask the “Why Should I Care” Question

“Why should anyone care about what we write?” is a question you should ask yourself each time you create a piece of content. Everyone and their grandmother are creating content and blogging these days. With the competition for prospects’ attention so high, you must stand out. Use “The Big Idea” to help you.

The Big Idea is an idea coined from Michael Masterson aka Mark Ford of American Writers and Artists Inc. (AWAI) fame. Masterson has all his copywriters submit their work along with a one sentence summary of “The Big Idea”. If he doesn’t understand the big idea from the one sentence summary or doesn’t think it is a good “Big Idea”, he will tell the copywriter to re-do the work. Not in an obnoxious or rude way, but because if you don’t have a big idea, you don’t have a piece of content worth reading.

Spending just 5 minutes to craft a big idea can rapidly increase the quality of your content and hence, your results.

  1. Understand Your Customers Better than Anyone Else Ever Could.

Casanova once told of how he could win any woman's heart because he could explain her soul to her better than she knew it herself. You can win over your potential customers by explaining their problems to them in a way no one else ever could and then providing solutions.

Steven Covey, author of the highly successful book, “7 Habits of Highly Effective People”, tells of how the deepest need of human beings is the need to be understood. If your customers feel like you “get it”—that you understand them and their situation fully, their trust in you will skyrocket and you will win customers for life.

How do you work to understand your customers? It’s simple; listen to them, talk to them! Read the comments they leave on your blog and Facebook. If you have an email address, see if they will reply to your emails. Ask them what their biggest problem is, their biggest dream, their biggest obstacle. The answers to these questions are worth gold.

  1. Make Your Content Marketing Part of A Strategy.

Business is chess—not checkers. There isn’t time to do everything. You and your staff only have 40-60 working hours a week, but there is always time to do the most important things. The most important activities are those that create customers and generate profit.

Content marketing can be a great way to create customers and repeat customers. OR it can be a great way to lose a lot of time and money! Don’t blog or do any other form of content marketing unless you know exactly how it fits into your business plan. Determine how you will make it work to increase visibility, brand awareness and audience engagement. Only then can you hope that it will eventually lead to customers and repeat customers.

Will you collect email addresses? Will your blog posts link to your services? How will you get conversions? Unless you know where the conversion from a cold visitor to a lead will come from, you will underachieve with content marketing.

As you internalize these mindsets and continue with your content marketing strategy, enjoy the exercise of adding value through quality content. Watch your reputation and your business grow.

If you feel like your content marketing efforts have not yielded the results you wanted, it’s not too late to course correct. Talk to our team of skilled and experienced copywriters at MintCopy. Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.