Uncommon (but Effective) Strategies for Content Marketing
It can be challenging to continually think of fresh perspectives and new approaches to digital marketing content. Working with professionals can help your lead generation and marketing efforts in Toronto, but looking in the mirror is also a good place to start. Try changing your own habits and idea creation strategies to start publishing more unique and fresh online content.
These three techniques from The Content Marketing Institute are simple habits you can start today for better content creation tomorrow:
- Be Emotional: The pros know that quality content marketing is the stuff that makes people feel, think and respond. That usually involves hitting a nerve and evoking a feeling. To get that response from your audience, you need to be in touch with your own emotions and how your content will resonate with them. Hire a leading copywriting agency in Mississauga for writing that focuses on feeling while staying on brand and prioritizing SEO.
- Look Beyond Immediate Goals: Producing content for the sake of an end goal is typical, but a single-minded focus is also risky. Formulas, best practices, and results dominate marketing meeting discussions, but these teams often forget to talk about creation, inspiration, and joy. Your audience will catch on if your content is produced for the sake of data-driven results. However, if it is created by someone who enjoyed the process, loves creativity and produced the content they want to see online, your audience will respond more enthusiastically. Think factory-made chocolate where each one in the package is consistently the same, versus hand-made chocolate where each creation is imaginatively and skillfully crafted. Which one will you remember, treasure and want more of?
- Quality AND Quantity: Don’t feel the need to sacrifice one for the other. Set realistic benchmarks for both and have them support and complement each other. Implement the QA checks you need, and maintain a level of activity that works for your team, customers, and content types. Unite quality and quantity for better, more balanced content.
As you work on your habits, work with the best SEO copywriters in the Toronto area. MintCopy Inc. provides SEO content services to clients across Canada and can help you turn your new habits into polished publications.
Call us at 888-646-8003 today. You can also send us an email to find out more about producing quality marketing content in Mississauga, Toronto and anywhere in Canada.