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3 Reasons to Focus on Content Rather than Links

SEO Strategy Tips for Lead Generation and Marketing in Toronto
Everyone is after that top spot for their company. Big or small, they want to appear first on Google for relevant searches. Links are an important part of that race to the top, but they are not the only factor to consider.

After 2013, with the Penguin 2.0 update, the number of inbound links became less important for a website’s ranking. Other factors began to trump links and links themselves were no longer solely judged by quantity, but instead focused on quality. For this reason, link building is important, but selective link building is vital.

Many marketing departments come to the conclusion that either link building or content generation should be invested in—that one needs to choose either / or. While a combination is your best bet, if you have to outsource one, content is the way to go.

Here are three reasons why quality marketing content will help your SEO rankings more than links:

  1. Link Building Cannot Always Be Bought: At one time, when numbers were the number one factor, you could buy your way to the top. Today, however, when diversity and relevancy are the key deciding factors, it becomes a lot more challenging to outsource your link building. Reputable, related, and varied sites need to be linking to you for the links to pay off with results.
  2. Adaptable Content: Investing in content can pay off on multiple platforms, if done correctly. Optimized content can be used for a variety of platforms, from company web pages to guest blog posts and lead generation offers. That means consistent impressions for your target audience and a great return on investment for quality SEO copywriting.
  3. Long-term Development: Marketing content will not create the ‘flash in the pan’, immediate results that link building used to achieve. It will, however, create a repository of diverse content types that encourage sharing, provide value to customers, and bring in more links over time. Patience is the key but investing in quality will pay off in the long run. 

Connect with us at MintCopy to start working with the best content writers in Canada. From press releases to webpages, we can help your company achieve their SEO goals. With a focus on conversions and quality marketing content, our leading copywriting agency in Mississauga can provide the results you want.

Contact us at 888-646-8003 today or send us an email.

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