Content Marketing Blog mint

Content Marketing Blog

3 Simple Ways to Improve Your Content Marketing

Easy Fixes to Common Oversights
The vast and varied landscape of content marketing means plenty of scope for experimentation and discovery, but also lots of room for error. The good news is, when you have room for error, you also have opportunities to make improvements! Every organization, no matter how developed or nascent their content marketing efforts are, can find ways to make their content stronger.

If you are unsure where to start, these three quick and simple tips can help. Here are some of the most common errors as quoted by the Content Marketing Institute and easy improvements you can make today:  

  1. Promote Yourself: Your content will not work for you if no one knows it exists. Promote your published content through the different social media channels your organization uses. Don’t be shy! You’ve spent time working on something helpful, so don’t hold back on promoting it to your friends and followers. You can also use relevant hashtags to reach a wider audience with shared interests.
  2. Keep It Clean: It is distracting to read an article laden with typos. Edit your work and be consistent. If you don’t have the in-house expertise or resources to do so properly and thoroughly, hire a leading copywriting agency in Canada. Working with an experienced team of the best SEO copywriters will allow you to retain your brand’s unique voice while publishing clean, well-written content that builds engagement and drives action.
  3. Comment Back: Ready to engage with your customers, clients, or prospects in the next 10 minutes? It’s as simple as interacting in your comments section. Reply to your commentators and watch engagement grow. You’ll be surprised at how quickly people respond, the feedback you get, and how many ideas you can generate for fresh content. Be warned: not all comments will be positive. Simple guidelines and a little PR strategy will help you deal with all your readers’ comments fairly, frequently, and honestly.

Need assistance with your content marketing strategy, implementation or producing quality marketing content? MintCopy provides copywriting and SEO content services to businesses in every industry vertical across Canada.

Give us a call today at 888-646-8003 to improve your online lead generation and content marketing results. Or send us an email to learn more about how we can help you start publishing quality marketing content in Toronto.

Share


Recent Posts

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.