Content Marketing Blog mint

Content Marketing Blog

4 Pillars to Establish Your Content Marketing Strategy

Key Principles to Follow
Having a content marketing strategy is not an option, but a necessity for companies looking to make an impact online. A clearly defined strategy will allow your team to work as a cohesive unit, measure goals and make informed adjustments to maximize the effectiveness of your digital marketing efforts.

Your content strategy is a roadmap to a win-win situation: it lets your team work better, faster and smarter and gives your customers access to the information they want, when and where they want it.  

If you are looking to develop your first-time content strategy or think it is time to update an existing one, follow these four pillars. They will make it easier for you to produce better content and engage your audience.

  1. Consistency: From your logo to tone of voice and everything in between, your content should provide a consistent, positive experience for your audience. They should recognize your display ads as quickly as they can identify the branding elements on your website. They should be able to trace your unique products and brand values right through to your social media posts. Even though multiple people are contributing to your content, your strategy should provide direction to make sure everyone is working with a common purpose and goal in mind.
  2. 3 Rights: Following these three “rights” will help you avoid doing wrong when it comes to marketing content. You need to have the right content in front of the right person at the right time. If you want to push it further, you also need to have it in the right format so that it can be easily accessed on their device of choice. Make your audience happy by pinpointing what they want, where they are, and seeking their attention in a targeted way.  
  3. Efficient: Having your team work their hardest is not a goal that will deliver the best results. Instead, you should aim to get them working as efficiently as possible. Clearly identify responsibilities, look for opportunities to hire the best content marketing agencies, and understand what processes are causing timelines to drag. Digital marketing is a very dynamic space, so your team needs to be nimble and flexible too.
  4. Scalable: Being trendy and topical in the online world can count for a lot and garner the right kind of attention. A timely content strategy is less useful and can make your efforts a waste of energy. Instead of focusing on the ‘now’, turn your gaze to the future and make sure your plans account for change. Your strategy should give you flexibility to be in on emerging trends while allowing you to create more of what you do well and retire content that isn’t working for you. Produce more, better quality content and keep evolving.

Are you looking to improve your company’s digital content? If you need SEO copywriting, marketing copy, or assistance with your web content strategy, MintCopy can help. Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.