Content Marketing Blog mint

Content Marketing Blog

5 Content Marketing Ideas for Small Businesses (Part 1)

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Write a Book

A book is a huge undertaking, but once it’s written, you have a powerful resource. You can sell the book on Amazon or give it away in exchange for signing up for emails. You can use the content in the book to produce more content on your website. It’s easy to put your name and brand on your book and use it to cash in. Overwhelmed with the thought of writing a book? Write an e-Book, or a mini e-Book!

Diversify Content Across Multiple Platforms

Creating content is only half of your job in your content strategy. The other part is distributing your content. Content means nothing if no one consumes it and shares it.  Whether your content is video, audio or written, you need to get it in front of your audience. You do need to post on social media platforms as well. You need to email subscribers.

Niche Topics = Smaller Competition

There’s a lot of competition online. You must find ways to rise above the surface. Focused topics can get you more attention and search traffic over broader categories. Look for untouched topics in your industry. Local topics that matter to your audience can resonate with your SEO strategy. As you deal with these niche topics, go in-depth. Showcase your knowledge by producing relevant content that engages with your audience.

Make Your Brand More Human

There’s a way to be professional and still give your brand some personality. Don’t discount your “About Us” content. Show off your employees and give your brand a face. There’s a reason so many brands use celebrities and sports figures to promote their products. You don’t have to pay big bucks for endorsements. Use the goodwill and good word of your employees. Give a behind-the-scenes look at your business or industry. Show your audience why they should trust you, by humanizing your brand.

Analyze Your Content

Don’t make assumptions about your content marketing without getting the facts. Dive into the analytical data you get from your content to see what is working and what isn’t. Use this information to ramp up your marketing campaigns. Try out different wording or focus on different demographics to find out what your audience responds to.

Don’t Get Overwhelmed

Content is important to your marketing plan. Although you don’t need to take every tip and use it right away, you should focus on getting the most out of your content marketing efforts. The MintCopy team has experienced writers who understand how to engage with your audience, maintain your brand’s voice and write to boost the results of your SEO content strategy. Talk to us about your needs to learn how we can help you build your online presence.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.jeffbullas.com/small-business-content-marketing/

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.