As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.
Write a Book
A book is a huge undertaking, but once it’s written, you have a powerful resource. You can sell the book on Amazon or give it away in exchange for signing up for emails. You can use the content in the book to produce more content on your website. It’s easy to put your name and brand on your book and use it to cash in. Overwhelmed with the thought of writing a book? Write an e-Book, or a mini e-Book!
Diversify Content Across Multiple Platforms
Creating content is only half of your job in your content strategy. The other part is distributing your content. Content means nothing if no one consumes it and shares it. Whether your content is video, audio or written, you need to get it in front of your audience. You do need to post on social media platforms as well. You need to email subscribers.
Niche Topics = Smaller Competition
There’s a lot of competition online. You must find ways to rise above the surface. Focused topics can get you more attention and search traffic over broader categories. Look for untouched topics in your industry. Local topics that matter to your audience can resonate with your SEO strategy. As you deal with these niche topics, go in-depth. Showcase your knowledge by producing relevant content that engages with your audience.
Make Your Brand More Human
There’s a way to be professional and still give your brand some personality. Don’t discount your “About Us” content. Show off your employees and give your brand a face. There’s a reason so many brands use celebrities and sports figures to promote their products. You don’t have to pay big bucks for endorsements. Use the goodwill and good word of your employees. Give a behind-the-scenes look at your business or industry. Show your audience why they should trust you, by humanizing your brand.
Analyze Your Content
Don’t make assumptions about your content marketing without getting the facts. Dive into the analytical data you get from your content to see what is working and what isn’t. Use this information to ramp up your marketing campaigns. Try out different wording or focus on different demographics to find out what your audience responds to.
Don’t Get Overwhelmed
Content is important to your marketing plan. Although you don’t need to take every tip and use it right away, you should focus on getting the most out of your content marketing efforts. The MintCopy team has experienced writers who understand how to engage with your audience, maintain your brand’s voice and write to boost the results of your SEO content strategy. Talk to us about your needs to learn how we can help you build your online presence.