Content Marketing Blog mint

Content Marketing Blog

A Step-by-Step Guide to Start Blogging - Part 2

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

From ABC to 123

Writer Neil Patel is a content marketing and SEO expert who often writes about industry best practices that really work. Last week, we explored some of his recommendations to get you started.1 Now, here’s a deeper dive of recommendations to consider once you’ve already taken those initial baby steps. Here are a few of the most relevant additional recommendations Neil offers:

  • Hello, SEO: SEO, or Search Engine Optimization, is an important, almost essential aspect of blogging, especially for a business. SEO helps your content rank higher in search engine result pages.2 These techniques are often simple additions integrated into your content, such as…
  • Keywords: Keywords are a great way to improve your SEO ranking. When writing content, consider embedding important keywords and phrases strategically into your copy in a seamless, natural manner. Your post will stand out, and be more helpful to someone looking for direct answers to their search.
  • Strong Headlines: A headline is the make-or-break point for a reader to click on your post. A compelling headline should be enticing, but straight forward. It’s also a great way to improve your search engine rankings.
  • Commitment: The best way to achieve success is to keep working at your blog. If you think of it as a business investment, over a hobby, you’re more likely to commit to a regular publishing schedule. Having consistency is a great way to bring in loyal readers and to establish expertise online.

Blogging: Practice Made Perfect

Now that you’ve understood the fundamentals of blogging, what’s the next step?
Let’s face the facts: it’s unlikely that your blog will go viral or immediately garner a loyal base of readers. Being successful takes a bit of patience, and a solid strategy. Using tactics suggested, such as diversifying your publishing platforms, and optimizing your search engine ranking, will help you achieve success in a short amount of time.

Alex Trebek, host of the iconic ‘Jeopardy’ once said, “We are all experts in our own little niches.” He hits on the most important lesson of marketing yourself online. You’re an expert in what you know and hence, you’re able to write about it with integrity and an authentic voice. While these tips and tricks will help you take a dive and float, it’s your knowledge that will allow you to actually enjoy the swim.

For a new marketer, it can be intimidating to establish an online presence. Our team at MintCopy can help you manage your strategy and your content. Our established content agency headquartered in Ontario, Canada has a team of dedicated writers, who follow SEO best practices to produce consistent, high quality content. You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.

Sheetal Pinto - 7/9/2020 06:00

Sharing Your Brand Story through Content

In today’s marketplace, it’s not enough to have a great product or service. The best brands go much deeper and connect to consumers on an emotional level. Just think about the brands you personally love and buy. Talkwalker, a social analytics firm, just released its list of the world’s favorite brands. You’ll probably never guess which international icon tops the list - Lego. Other brands that made the top 10 were - The Container Store, Celebrity Cruises and Four Seasons Hotel. Most people played with Lego as children, which is one reason we connect so readily with the product. As adults, we buy Lego for our children and maybe even invest in some of their kits for ourselves. It’s a brand we love because it’s part of our story. Every brand on the Talkwalker’s Top 10 list has at least one thing in common. They all use storytelling to connect with consumers as part of their brand love message.

Sheetal Pinto - 6/30/2020 06:02

Build Your Brand with Employee Generated Content

Getting your audience to notice your content is easier said than done. Your message is one of thousands seen each day. Breaking through the noise is a challenge, even for the most beloved brands. Content is the lifeblood of your SEO strategy and a way to provide information about your brand. Modern customers don’t only face a mountain of promotional content, they’re also cynical. One way to reach an audience is through employee generated content. In fact, you may be already be reaching your customers through EGC without even realizing it. Let’s explore this type of content and its benefits.

Sheetal Pinto - 6/25/2020 06:00

An Email Subject Line that Called for Action Against Racial Inequality 

The changes that have occurred since the May 25 death of George Floyd have been ground-breaking. On Juneteenth, the AP Stylebook changed to capitalize Black when it’s used in a racial, ethnic or cultural sense. Statues that glorified white supremacy have come down. Millions of dollars have been pledged to fight racial inequality at every level. School Boards are rethinking how they’re using local police. These changes are certainly overdue. One viral email from a Goldman Sachs managing director demonstrates that every person and business needs to address racial inequality. Content is such a big part of your marketing strategy, it pays to take a deeper look into your own emails, blog posts and other marketing material.

Sheetal Pinto - 6/18/2020 06:00

Your Content Must Reflect Diversity, Inclusion and Equity

The peaceful and not-so-peaceful protests in the past few weeks following the tragic death of George Floyd have revealed the systemic racial division across the United States. Fortunately, people all over the world, including here in Canada and several European countries, are recognizing that we have to work together to fight racism. We must speak out against police brutality, racist policies, and bigotry. Our children need to be taught to be kind and fair, regardless of race, skin colour, gender, or socio-economic status.

Sheetal Pinto - 6/11/2020 06:00

In any major building project, it’s a banner day when the cornerstone is laid. The cornerstone determines the entire scope of the foundation for the building. Cornerstones are often engraved with the date and major players in construction. How does this process translate to an SEO strategy?

Sheetal Pinto - 6/4/2020 06:00

Make Sure Your E-Commerce Content is Search and User Friendly

Under COVID-19, more businesses are having to focus on their e-commerce platform. Traditional marketing is no longer sufficient for most organizations. If you’re building your e-commerce site to compete in the marketplace, you need to focus on quality content. SEO content drives search, which brings customers to your site. Content that is relevant to customers converts into sales. Customer engagement on your website boosts your SEO results. Content will be the driving force behind your digital marketing efforts as you transition your brick and mortar business to compete online.