Taking Your Blog Up a Notch
Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.
From ABC to 123
Writer Neil Patel is a content marketing and SEO expert who often writes about industry best practices that really work. Last week, we explored some of his recommendations to get you started.1 Now, here’s a deeper dive of recommendations to consider once you’ve already taken those initial baby steps. Here are a few of the most relevant additional recommendations Neil offers:
- Hello, SEO: SEO, or Search Engine Optimization, is an important, almost essential aspect of blogging, especially for a business. SEO helps your content rank higher in search engine result pages.2 These techniques are often simple additions integrated into your content, such as…
- Keywords: Keywords are a great way to improve your SEO ranking. When writing content, consider embedding important keywords and phrases strategically into your copy in a seamless, natural manner. Your post will stand out, and be more helpful to someone looking for direct answers to their search.
- Strong Headlines: A headline is the make-or-break point for a reader to click on your post. A compelling headline should be enticing, but straight forward. It’s also a great way to improve your search engine rankings.
- Commitment: The best way to achieve success is to keep working at your blog. If you think of it as a business investment, over a hobby, you’re more likely to commit to a regular publishing schedule. Having consistency is a great way to bring in loyal readers and to establish expertise online.
Blogging: Practice Made Perfect
Now that you’ve understood the fundamentals of blogging, what’s the next step?
Let’s face the facts: it’s unlikely that your blog will go viral or immediately garner a loyal base of readers. Being successful takes a bit of patience, and a solid strategy. Using tactics suggested, such as diversifying your publishing platforms, and optimizing your search engine ranking, will help you achieve success in a short amount of time.
Alex Trebek, host of the iconic ‘Jeopardy’ once said, “We are all experts in our own little niches.” He hits on the most important lesson of marketing yourself online. You’re an expert in what you know and hence, you’re able to write about it with integrity and an authentic voice. While these tips and tricks will help you take a dive and float, it’s your knowledge that will allow you to actually enjoy the swim.
For a new marketer, it can be intimidating to establish an online presence. Our team at MintCopy can help you manage your strategy and your content. Our established content agency headquartered in Ontario, Canada has a team of dedicated writers, who follow SEO best practices to produce consistent, high quality content. You can reach us online or call toll free at 1.888.646.8003.