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Content Marketing Blog

Act Now! Actionable Advice for Content Marketers

Quality Content = Better Leads + More Conversions
Best practices, must-haves, and tips can pile up into what may seem like a lot of “noise”. Especially when it comes to something that is both a general and specific skill like copywriting. Knowledge, voice, tone, appeal, and humanity all need to align for copy that speaks to people and still performs well in search engine rankings.

Instead of tips, how about actions you can take to get better at striking a balance between Google-friendly and reader-focused? You're in luck! CMI has put together this list of 13 ways you can improve your copy today.

Here’s a snapshot of our three favourite pieces of actionable advice for writing better marketing copy:

  1. Use Power Words: Think of visceral, intense, and vivid words to get readers paying attention and experiencing your product or service in their minds. Avoid being overdramatic or dishonest, but don’t be afraid to take out the thesaurus and be descriptive!
  2. Don’t Hold Back: Leading with value is among the most often repeated and valuable skills a copywriter can learn. Attention spans are short and competition online is high, so communicating your value and getting to the point will be appreciated by your customers and prospects.
  3. Get Visual: Great content and great design go together like your right and left socks. They rely upon one another to communicate fast and make a bigger impact when combined. Don’t have a great designer in-house? Simple graphics and formatting can visually separate your ideas and draw attention to the most important parts of your website content.

Get assistance publishing consistent, quality marketing content for your website with the best SEO copywriters in Toronto. MintCopy can provide a fresh take on digital content for your website, blog, PPC ads or press releases. Years of experience and a deep understanding of changing trends and advancements in the SEO industry allow us to provide you with marketing copy that delivers sales results.

Work alongside a leading copywriting agency to meet your marketing goals and boost lead generation for your company. Contact MintCopy today for content writers in Toronto at 888-646-8003 or send us an email and tell us more about your content marketing challenges.

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