Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.
It May Sound like Tech-Speak but Meta Data is Pure Common Sense
Meta content tells the reader and search engines what your content is about. It’s a sneak preview. The title tag is the title at the top of the browser. You want that title to be simple and clear. SEO copy uses that information to clarify what the page is about. Users often use the title tag to switch between tabs in their browser. Meta descriptions explain what the page is about. It must serve to compel a reader to click through to your site.
Write for the People Using the Search Engines
In the early days, the SEO content mills focused on writing for machines. Today, quality content is focused on writing for the people. When you provide relevant content for your audience, it reflects in your search rankings. If your content isn’t being consumed, all the SEO juice in the world won’t help. Use techniques that get your readers’ attention:
- Create a narrative. Readers love a good story.
- Don’t just create words. Include pictures, audio, and video.
- Update your content regularly.
- Write authentically. Add emotion, humor and character to your content.
- Don’t talk down to your audience. Sharing knowledge doesn’t have to sound high and mighty!
Always Use a Call-to-Action (CTA) for Online Content
Your readers need direction. A call-to-action tells your audience the next step to take. Ideally, you want to lead your audience through your sales funnel. Your CTAs should reflect that journey. Don’t ask someone who is just looking for information to make a purchase. Instead, lead them to read a white paper about your product. Ask for their email to send them information about your business. Get them interested in your product before trying to make the sale.
Monitor Your Search Engine Rankings and Results
Don’t blow away time and money publishing online content without tracking how it’s doing. Results matter. Whether you use an SEO content agency or DIY your content marketing, you want to see what is working and what isn’t. This helps you put your marketing dollars and time towards content that will be successful. MintCopy has trained and experienced copywriters to boost your content marketing strategy and SEO plan. Contact us for more information about our SEO content writing services.