Content Marketing Blog

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Sheetal Pinto - 6/7/2018 00:00

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 5/3/2018 00:00

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?


Recent Posts

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.