Content Marketing Blog mint

Content Marketing Blog

The Art and Science of Content Marketing

For centuries, humans have been selling things to other humans. Be it products, services or simply an idea, perfecting the art and science of marketing can bring huge rewards. Where once our ancestors stood in a marketplace shouting about their latest offers, we are doing exactly the same; except, the market landscape has changed considerably.

However, the end goal is still the same. We still want to sell stuff and get our voices heard. The difference is in the tools we have at our disposal to get our message across.

Content marketing is one of the most important tools you have available in digital marketing and its effectiveness lies with you finding the balance between art and science. Here are just a few ways you can experiment, test, analyse and have a little fun with your content marketing strategy.

1. Push Your Brand’s Boundaries

It’s important to be relevant and “on brand” with your content, but that doesn’t mean you can’t be a maverick now and again. Test out new blog topics, ask your audience for product ideas, make a funny sales video. A “suck it and see” approach can uncover ideas and marketing strategies that you may never have discovered otherwise.

2. Try Out the 10% Rule to Drive New Ideas

Have you heard of the “10% rule”? When launching a new campaign, try taking or giving your team 10% of the budget and doing something completely new with it. This might mean trying out paid search advertising, investing in a new marketing technology, developing an app or producing a podcast.

3. Test Out Ideas on a Small Audience Before Investing Big Dollars

So, you’re all ready to go with a new advertising campaign. The problem is, you have carried out zero testing and you’re a little nervous about the outcome and overspending. Before you start pouring cash into your campaign, why not test it out on a small target audience? This testing can help you to refine and tweak your campaign so that it brings you maximum returns when you launch to a wider audience.

4. Aim for Personalization Across Your Brand

The problem with many content marketing campaigns is that they can attract and alienate in equal measure. The perfect approach to content strategy is appealing to many different preferences, requirements, expectations and experiences at the same time. Your target audience is made up of many individuals, so it is important to segment your audience as much as you can by personalizing your content and reaching out in a range of different ways.

Content marketing is both a science and an art that is constantly evolving. Let MintCopy help you push the boundaries, be experimental and get the most from your content marketing efforts. Contact us now at 888-646-8003 or send us an email to find out more.

Share


Recent Posts

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Sheetal Pinto - 12/3/2020 06:00

Content is vital to your marketing strategy. The quality and volume of your content help drive your SEO rankings. The thing to remember is that SEO is just a skeleton without content. Content without SEO is just pretty fabric without a purpose. Many businesses produce content for SEO purposes. After all, you want your website to rank in search to gain customers. But if you forget about the human audience, your content won’t get consumed, shared and re-consumed. When you focus on your user first, making your content relevant and useful, your audience wants more, leading to better SEO rankings.

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.