Content Marketing Blog

Auditing Our Content Marketing Strategy

Sheetal Pinto - Thursday, September 21, 2017

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.

If you have not yet implemented a content marketing audit for your business, you might consider doing one soon. To assist you in exploring this concept, the MintCopy team decided to conduct a case study of our own. You can utilize our findings to gain a sense of how to implement a content audit for your company.

What We Learned from the MintCopy Content Marketing Audit:

  • Social Media Strategy Our team first performed analytics on our social media pages, from Facebook to LinkedIn, Twitter, and the posts on our blog. We found that by promoting our content via social media, we were able to direct more traffic to our blog posts. We also considerably increased the number of downloads for our eBooks. Overall, our social media content seemed to be working well for us.
  • Optimizing for SEO Effective SEO is vital to marketing online, so the next step was to analyze the keywords throughout all our digital content. The MintCopy team discovered that some of our earliest content could be optimized with updated keywords. We established a plan of action to strategically place these keywords throughout the applicable content. After doing this, we will monitor the results and proceed to make further changes where necessary.
  • Successful Pages – Some of the pages that received the most views were also the ones that people visited for the longest times. We wanted to make the most of the content on those pages, so we decided to promote them even further via social media. Our team might also add more internal links retroactively to such pages.
  • Leads to Conversions – One of the most important aspects of our audit was examining the ratio of leads to conversions. After performing analytics on several pages, we determined that the least successful content should be revised. We could add additional keywords and further optimize the pages. By modifying the content that yielded the fewest conversions, the team expects to see an improvement in that area. We also plan to repeat the strategies that have worked for the most successful content.     

Content writing should be an integral component of your overall marketing campaign. MintCopy is a leading copywriting agency in Mississauga, and we strive to continuously improve our internal results. By doing this, we are able to continue getting the best results for our clients as well.

Once you have performed an internal content audit for your company, take a look at what your case study reveals. If you need assistance with your copywriting and SEO efforts, our team is ready to help.  

MintCopy is a top content writing company in the Toronto area. Call 1-888-6468-003, or email us to find out how we can help your content marketing efforts. Feel free to use our online contact form for more information.


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