If you create B2B content, you have no doubt been using it to generate leads and brand awareness for your business. You’re not alone. A study carried out by the Content Marketing Institute found that 95% of B2B organizations are using some type of content marketing, and that means there is a lot of it vying for space online.
As a B2B content marketer, it is possible to create plenty of quality, original content across your channels, but it does need to be done in the right way. Here are ten ways to ensure your B2B content offers your audience real value and not just a lot of irrelevant noise.
- Write for A Human Audience
Okay, so you want your content to be noticed by Google, but you also want it to entice real people to your door. Always write with humans in mind first and search engines second. That means only using relevant keywords to support well-crafted and relevant content.
- Write for Different Audience Segments
When writing your content, think about different segments of your audience rather than always writing for a global audience.
- Give A Clear Brand Message
Always keep your brand image and personality in mind when creating your B2B content. Writing anecdotal content is fine, as long as it doesn’t give your audience a mixed message.
- Keep Content Fresh and Consistent
Writing regular content and planning out that content well can really maximize your B2B marketing efforts. Once you start writing and posting on a regular basis, your audience will know what to expect and grow to trust your brand.
- Get the Most Value from Your Content
When you put so much of your time and effort into your content, you want to be sure you are going to get a good return on that investment. Make a list of the content channels that work the best for you and stick with them.
- Check Content Provider Credentials
When handing the content marketing reins to a third party, it pays to check their credentials. Check reviews, check over their portfolio and ask yourself whether they are good enough to write for your target audience.
- Be Versatile
We mentioned writing for segments of your target audience earlier, but you also need to get the balance right when writing for your entire audience. Think about content that will go down well with everybody - it could be a famous quote, an infographic, an anecdote or simply a cartoon.
- Don’t Be Afraid to Experiment
Content curation can also be a useful technique for your business when you use it in the right way. It’s a great idea to shake up your strategy now and again and try different topics, fresh ideas and new sources of quality content.
- Trust Your Instincts
If you truly trust your content and know that it is going to get you results, don’t be swayed otherwise. As long as your conversions are telling you that your content is working, why change?
- Build the Perfect B2B Content Marketing Toolbox
There are so many content curation tools out there for the taking. From Google Alerts to Atomic Reach, you have the tools at your disposal to build the perfect B2B content marketing kit - a unique toolbox that will help you to create, optimize and distribute your content for the best results.
Speak to MintCopy today for more advice on taking your B2B content marketing to the next level. Contact us now at 888-646-8003 or send us an email to find out more.