Content Marketing Blog mint

Content Marketing Blog

Building An Editorial Calendar For Content Marketing

The search engines and your potential customers are looking to you to write more great content than ever before. And to disseminate it widely, across social networks and using social media. For some, producing sufficient content to keep the blog looking busy and the newsfeeds of your followers full of quality copy, can prove difficult, which is why many outsource it. For others, it is a matter of finding the time, rather than the inspiration.

An editorial calendar will help with the discipline of regularly producing content for your target audience; and it has other advantages too.

Ten Useful Tips On How To Create An Editorial Calendar

The most important thing to remember is that you must make time for content. It does not write itself; yet it has become possibly the most vital component in your Internet marketing strategy now. Here are some handy tips on producing and keeping to an editorial calendar.

  1. Consider how much time you have available and how frequently you should be producing fresh, quality content for your blog, website and audience. Even if it is only once a week, you should rigorously adhere to that production schedule. Your readers like regular updates, and will learn to look out for these, especially if you maintain a high standard, and can produce unique, interesting content that has not been already flogged to death!
  2. Plan ahead. If you know you will have extensive commitments in the month ahead, you need to write your copy in advance. Also, look at upcoming industry events in your sector or niche. These often ignite interest (and searches) on hot topics and you should be able to second guess many of these subjects by looking at the agendas and speakers at future conferences, seminars and webinars.
  3. The hidden advantage of doing research for your editorial schedule is that you may become aware of events that you would have otherwise missed. These events can often assist you in producing up to date copy on hot topics. Many conferences now offer online access, so you can take advantage of this and listen to speakers who can provide you with ideas for new content. Follow the event hashtag on Twitter to get a feel for the audience and what is being discussed or is breaking news in your subject area).
  4. While it can be difficult to know what news will break next, or what new product or service is going to be launched, many companies now issue snippets of information early to warm up the audience and create a buzz. Watch out for these in your industry, and build likely launches into your calendar so that you can catch the wave when it breaks.
  5. Keep it simple. Do not attempt to overreach yourself by planning an extravagant schedule for the months and year ahead. It is easier to add items to your calendar than to keep missing deadlines. Better to have regular output so your audience does not hold expectations that you cannot manage.
  6. Be flexible. You may have decided to write all about widgets this month but if the bigger news is that gadgets are all the rage, you should be able to change tack and produce content more appropriate to the current interests in your sector.
  7. Monitor your audience responses to your content. If you are not getting many readers, and content is not being shared, are you writing what your audience wants to hear? Look at articles on your competitors' websites, blogs and social media profiles, and see which ones are the most popular. Build these into your calendar, giving yourself time to become an expert on the topic. Don’t forget to include sources, references and links to these popular articles as this will help with your search engine visibility too.
  8. Make your editorial calendar public. You may attract advertisers, sponsors or contributing authors if people know ahead of time what you are likely to be covering.
  9. Be firm with yourself, but be realistic too! If you miss a deadline, then look at why and adjust your calendar to suit your life and commitments.
  10. Most of all, you should enjoy producing content for your business and audience. If you struggle to get inspiration, consider finding a ghost writer to do the work for you. There is plenty still to be done once content is produced to market it and ensure it reaches the right audience, as well as planning what other topics might be suitable to achieve your business goals.

 For more advice on content marketing and how to create and stick to your editorial calendar, call MintCopy at 888-646-8003 or send us an email.

  

 

Share


Recent Posts

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.