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Content Marketing Blog

Bullseye: Targeting the Right Keywords

Figuring Out What Your Audience is Searching For
You’ve been hearing about it for years… the letters “SEO” have been engrained in your marketing brain to the point that they are more prominent than your initials! But what’s the secret for figuring out the keywords that your audience is really after?

There isn’t a foolproof answer to that question, but there are some ways you can get closer to hitting the target each time. Let these helpful tips from Brafton guide your next keyword identification efforts:

  1. In-site Search: If you don’t already have one, consider putting a search field on your website. It is the easiest and most direct way to find out what your audience is seeking. It reflects direct engagement and can help you improve metrics beyond SEO; from conversions to overall site design improvements, in-site search can provide a lot of insights. When combined with Google Analytics, it’s tough to beat.
  2. Search Analytics: Take things back a step to before people land on your website. What search results pages is your website showing up on? How can you show up on more? Find out what people are searching for when they stumble across your content and other useful information such as, where they are, what device they’re on, and what type of search they are entering (i.e. Web or Images). Capitalize on keywords that are already hitting the mark or expand to include new searches that you may not have previously identified.
  3. AdWords Search Term Reports: If you want your paid ads to perform better, this report can help you get the most out of your efforts. You will be able to see search terms, clickthrough rates and other relevant data. Use it to figure out how your audience is using long-tail keywords and descriptions and how your conversion funnel can be more tailored. Broad match keywords generate the best results for this report.

Ready to turn your data findings into quality content and SEO results? MintCopy Inc. can provide you with custom web content and SEO copy that connects with your audience. The next and ongoing step is to build audience engagement. Download our mini e-book: “Maximizing Audience Engagement” – click on the image in this link.

We would love to chat with you about your company’s SEO findings and content marketing challenges. Call us today at 888-646-8003 for digital marketing content that is high quality and highly targeted. You can also send us an email to learn more about our services.

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