Top Content Ideation Tools You Can Use
Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.
If you’re only just beginning your blog, your challenges might differ in nature. We’ve got great resources on our blog to help you get started on your journey. However, if you’re starving for new content ideas, we’ve got a great list of tools for you here.
When in Doubt, Data
It should come as no surprise that data is attractive. According to the industry experts at Search Engine Journal, data can be a great tool to help you innovate new ideas for your content creation.1 These data-driven tools will help you address content creation challenges in an efficient and productive manner:
- SEMRush: This popular software is a go-to for content strategists and creators. Using their Topic Research tool, users can search topic areas or domains to generate ideas for potential new content.
- Quora: Quora is a household name within and beyond the marketing community. The question-driven platform is ideal to seek new information on topics, innovation, and of course, relevant questions. It can also serve as an avenue for additional exposure, as you can post your new content on the threads that help you come up with it.
- BuzzSumo: This platform will give you a big picture view of the top-performing articles on the internet. You’ll be thinking outside the box, since the articles shown may be outside your field, but still offer valuable insights into what’s working and what isn’t.
- Answer the Public: This visually driven platform provides users with search queries from around the world. You can see what people are searching for and how their searches differ by region and intent.
Gaga over Google
It would be a missed opportunity to forget Google Trends. Google Trends is arguably still the best tool a marketer can use for new content inspiration. Searching specific keywords doesn’t just tell you what’s relevant right now, it also shows you long-term trends, traffic data and engagement sponges.2 If you’re looking for a deeper dive into the world of Google and SEO analytics, we’ve got you covered on our blog.
Like Trends, Google’s toolkit of other platforms, services and new innovations continue to be useful and relevant to marketers. Additionally, you can look to social media outlets like Twitter, Reddit and even Instagram to seek inspiration for new topics or content creation ideas. The goal is to always view each idea through a pivotal lens: is this relevant to my brand and my audience? If so, the internet is your oyster.
Tired of coming up with new ideas? Stuck with the same ways to create content? At MintCopy, we’ve got the best content writers in Canada to help you master your content creation. We use the best digital practices to optimize your content and keep your site, blog and other online platforms relevant.