Content Marketing Blog mint

Content Marketing Blog

Check Your Website Copy; the New Year Has Arrived!

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   

4 Content Marketing Trends Worth Considering

You can find several ways to provide fresh, relevant information for your audience. Some practices will certainly resonate with specific demographics. Others may be applied to an even broader audience. Only you can determine which direction your content marketing campaign should take, and you will need to make this decision based on your customers and your previous analytics. However, a few ongoing strategies make good sense for most online marketers today.

Here are the top 4 trends you should consider this year:

  • Quality Content – Offering consistently high-quality material has been a must for a few years, and that is not likely to change. Online readers and viewers do not seem to tolerate the keyword-stuffed, poorly written website content that was found all over the Web years ago. Google has made a serious effort to quell the publication of such material. The top search engine will surely continue to support only pages that online users can actually use. As a marketer in 2018, your focus should be on publishing authoritative information that will make a difference in some way to your visitors.
  • Less Obvious Sales Tactics – You should avoid blatantly selling your products and services. Instead, trust that your audience will return to your site, pages, and channels as a result of consistently finding what they need there. Publish longer pieces that are truly informative and address the concerns of your customers.  
  • Copywriting and Video – Good copywriting has proven to be an integral aspect of any Web page, but video is also a tool that should not be ignored. Providing both text and video is the best way to accommodate the needs of your audience. A visitor may want to read a written, in-depth tutorial one day. The same visitor could benefit from a quick video about your newest products the next day.
  • Integration Across Channels – One strategy you should employ is a unified system of content delivery. Make sure that the message you send is seen and heard across all your online outlets. This concept should extend to your website, your blog, and your social media pages and channels, including Pinterest and YouTube. Remember to incorporate your message in your podcasts and email newsletters, as well.     

MintCopy welcomes 2018 and all that it may hold for content marketers. If you seek expert assistance with your copywriting and other published materials, our team is well qualified to offer the support you need.

By applying the latest best practices and allowing them to evolve and be adapted appropriately, your business could experience much success in 2018 and beyond.

Ready to renew your content marketing efforts in 2018? MintCopy has some of the best copywriters and content creators in Toronto, and we are here to help. Call us at 1-888-646-8003, or email us for more details. Also, feel free to use our online contact form for more information.

Share


Recent Posts

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Sheetal Pinto - 12/3/2020 06:00

Content is vital to your marketing strategy. The quality and volume of your content help drive your SEO rankings. The thing to remember is that SEO is just a skeleton without content. Content without SEO is just pretty fabric without a purpose. Many businesses produce content for SEO purposes. After all, you want your website to rank in search to gain customers. But if you forget about the human audience, your content won’t get consumed, shared and re-consumed. When you focus on your user first, making your content relevant and useful, your audience wants more, leading to better SEO rankings.

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.