Content Marketing Blog mint

Content Marketing Blog

Clean up the Clutter!

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Skip These Words to Improve Your Copy

You may be utterly unaware that you are using phrases or single words that distract your readers. This habit may cause readers to leave your webpages or website sooner than you might hope.  

When you are implementing the proofreading phase of your copywriting, be watchful for the following words and expressions:

  • Really – Instead of using this term, which is vague, offer the reader an actual description. When you might be inclined to say that a person is really tall, for example, replace the word “really” with an actual measurement.   
  • A Lot – This phrase is not unlike the word “really.” It is generally utilized as a way to exaggerate an aspect of something or someone, and it is typically too vague to be utilized in professional copy.    
  • Most – When applied in making a general assertion, this superlative can diminish your credibility. If you write that “most businesses” use a certain type of printer ink, the reader may find the phrase suspect unless you back it up with a proven statistic. If you claim that your product is the very best or the most affordable on the market, your brand, products, or services, could quickly be viewed as questionable.
  • Literally – This word is often used incorrectly. If you do not use the term to imply an exact definition or description, your users may begin to cease taking your message seriously. Also, “literally” has been much overused in recent decades. Whether or not you use it correctly, you may want to refrain from inserting it in your copy.  
  • Never or Always Unless you are applying these words in a literal sense, avoid including them in your business writing. They are terms that may erode your credibility in the minds of your audience. If you feel that such words are integral to a passage, try replacing them with words such as “often,” “frequently,” “seldom,” and “rarely.”
  • Jargon – You do not need to stop using the word “jargon,” itself.  However, when you are writing about a specific industry, you might be tempted to include common industry lingo. Do not assume that your readers are all aware of the jargon with which you are familiar. Many of them might not be, and they may turn to other resources if they have trouble deciphering the meaning of your writing. 

Creating powerful text is a craft that must continuously be honed. If you do not feel qualified for professional copywriting, the MintCopy team is happy to provide assistance. We take pride in crafting high quality digital content that compels readers to remain on the page. Our content writers strive to expand their skill set and refine their techniques, so you can be confident in the results we deliver

Need a blog post, press release, website copy, or editing for your existing content? Headquartered in Mississauga, Ontario, Canada, we provide copywriting services for businesses across the Greater Toronto Area (GTA) and in countless other geographical locations, as well.

Call us today at 1-888-646-8003, or email us for assistance. Also, feel free to reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.