Content Marketing Blog mint

Content Marketing Blog

Clean up the Clutter!

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Skip These Words to Improve Your Copy

You may be utterly unaware that you are using phrases or single words that distract your readers. This habit may cause readers to leave your webpages or website sooner than you might hope.  

When you are implementing the proofreading phase of your copywriting, be watchful for the following words and expressions:

  • Really – Instead of using this term, which is vague, offer the reader an actual description. When you might be inclined to say that a person is really tall, for example, replace the word “really” with an actual measurement.   
  • A Lot – This phrase is not unlike the word “really.” It is generally utilized as a way to exaggerate an aspect of something or someone, and it is typically too vague to be utilized in professional copy.    
  • Most – When applied in making a general assertion, this superlative can diminish your credibility. If you write that “most businesses” use a certain type of printer ink, the reader may find the phrase suspect unless you back it up with a proven statistic. If you claim that your product is the very best or the most affordable on the market, your brand, products, or services, could quickly be viewed as questionable.
  • Literally – This word is often used incorrectly. If you do not use the term to imply an exact definition or description, your users may begin to cease taking your message seriously. Also, “literally” has been much overused in recent decades. Whether or not you use it correctly, you may want to refrain from inserting it in your copy.  
  • Never or Always Unless you are applying these words in a literal sense, avoid including them in your business writing. They are terms that may erode your credibility in the minds of your audience. If you feel that such words are integral to a passage, try replacing them with words such as “often,” “frequently,” “seldom,” and “rarely.”
  • Jargon – You do not need to stop using the word “jargon,” itself.  However, when you are writing about a specific industry, you might be tempted to include common industry lingo. Do not assume that your readers are all aware of the jargon with which you are familiar. Many of them might not be, and they may turn to other resources if they have trouble deciphering the meaning of your writing. 

Creating powerful text is a craft that must continuously be honed. If you do not feel qualified for professional copywriting, the MintCopy team is happy to provide assistance. We take pride in crafting high quality digital content that compels readers to remain on the page. Our content writers strive to expand their skill set and refine their techniques, so you can be confident in the results we deliver

Need a blog post, press release, website copy, or editing for your existing content? Headquartered in Mississauga, Ontario, Canada, we provide copywriting services for businesses across the Greater Toronto Area (GTA) and in countless other geographical locations, as well.

Call us today at 1-888-646-8003, or email us for assistance. Also, feel free to reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.