Content Marketing Blog mint

Content Marketing Blog

Compelling Blog Post Titles

Okay, so we have used this blog post title on purpose, but simply to highlight a problem we have all had in the past - using clichéd titles when in a tight corner or when the creative juice just isn’t flowing.
The good news is that coming up with genuinely insightful blog post topics is not as challenging as you might think. Even a good old list blog post can be great if the content itself is interesting. Here are five ideas that should help you out when that creative spark has fizzled out.

  1. The Problem Solver
    People turn to the web when they need problems solved. Why not solve a pressing problem for them with your blog? This is a great idea and one you can turn to time and time again. First you need to understand the problems your target audience is facing and ways in which your product or service can solve them. Whether it is presenting research in an engaging way, giving advice on DIY, sharing tips on saving money or sharing an eBook, you’ll impress your visitors and give them something they can use. Your blog post title should tell your audience right away that you have a solution to their problem.
  2. Turn to Stats for Inspiration
    Everybody likes statistics. They seem to add weight to otherwise lifeless copy and just one statistic could give you some really creative ideas for a great blog post. Statistics are a great way to headline your blog posts too. 88% of our readers agree!
  3. Share the Things that Work for You
    Got a great time-saving tip? Do you use a suite of tools that you think your target audience could benefit from?  Writing a post about the things you have tried and tested (especially free things) can be a great way of warming your audience to you, especially if you are not blatantly endorsing or advertising a tool or service.
  4. Ask Your Audience for Advice
    If you’ve got a problem you can’t solve, why not turn to your readers for advice? This not only gives you a little break from the keyboard, but you’ll find that your audience is a savvy bunch who would love nothing better than to share their knowledge and experience with you. You can also ask your audience what they would like to read about and whether they would like to guest post for you. Reach out to your audience in the blog post title.
    For example: “Looking for Indoor Landscaping Ideas—Here’s What We Tried Already”. As a landscaping company, you can share all the creative ideas you have but show that you are very open to ideas from customers and that you follow a process of creative collaboration.
  5. Start A Debate
    On the flip side of asking for advice is the idea of starting an argument or at the very least, a lively debate. This can really kick off some strong discussion and could bring more readers to your door, purely out of curiosity at first. What is all the fuss about? Why are they arguing? Arguments are not always negative and can inspire new ideas, new posts and new readers. A title such as, “Today’s Marketing Forecast: Big Box Brands Will Die Without Customer Experience Management” will stir up a juicy debate.  

If your blog posts are running a little dry or you are simply running out of time, let MintCopy create some inspiring and engaging blog posts for you.  Contact us now at 888-646-8003 or send us an email to find out more about our social content and web copywriting services.

Share


Recent Posts

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.