Content Marketing Blog mint

Content Marketing Blog

Competition Getting Too Hot? Feet Getting Too Cold?

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

When we talk about content marketing, we aren’t referring to advertisements or content that’s intended to sell anything. Instead, this content is created specifically to draw more consumers to your website, blog, social media pages and eventually, to your business. Blog posts, infographics, and other forms of media can be used to present actionable solutions using well-written stories and information. The key to successful content marketing is coming up with a simple but effective strategy.

With years of writing SEO content for HVAC companies, the copywriters at MintCopy offer these useful tips:

Don’t Switch On and Off Like Heaters and Air Conditioners - Create Content Regularly!

A random blog post or e-newsletter isn’t going to cut it. In order for content to be effective, it needs to be published on a fairly regular schedule. Come up with a content calendar that builds off different concepts. Develop a series that keep consumers coming back every week to read or watch your new online content. This also gives you the opportunity to demonstrate your expertise in certain areas of the HVAC industry.

Just like HVAC Equipment, Content Quality Matters

You can be a gifted HVAC professional and still not know how to produce engaging content; and that’s okay. For some, writing is like pulling teeth. If you aren’t enjoying creating the content, then there’s a good chance that your audience won’t enjoy consuming it. Don’t hesitate to work with a content marketing agency. This frees you up to focus on your craft, and still allows your business to make use of an excellent content strategy.

HVAC Newsletters Work

Consumers may not remember to check your website regularly, but a weekly newsletter in their email inbox can remind them. Successful HVAC email marketing starts with peaking the interest of the recipient. Cold messaging people is no longer effective and not recommended. Not only will it land your content in the spam folder, but it may also lead to your company being blacklisted for sending unsolicited emails. Offer website visitors a way to opt in to your newsletter or weekly deals. This saves you and them time and energy. You won’t be sending anything to an inbox where it isn’t welcome, and they won’t be irritated by unwanted email.

Tie Everything Together with Social Media Marketing for Your HVAC Company

More people use social media to review and find HVAC technicians than ever before. Use your social media pages as a way to funnel consumers towards your website. Cross-post your content and use social media to widen your scope of engagement.

A Sound HVAC Content Strategy is Essential

Establishing a proven content strategy can put your business in front of more consumers and help you stay competitive in the HVAC industry. Reach out to our team of experienced SEO copywriters at MintCopy for expert guidance, and start using content marketing to your advantage today!

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest HVAC content marketing trends.

Share


Recent Posts

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".