Content Marketing Blog mint

Content Marketing Blog

Content Marketing Best Practices

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

To earn that spot as a trusted source of information, it is critical to remain unbiased and fair. As you do so, you may feel somewhat restricted in promoting your brand, but that’s okay. Presenting your brand as a thought leader and a credible storyteller is much more important, and it will deliver far better results.

Find inspiration from some great marketing teams who are using these best practices to produce high quality content.

Match Your Content to Your Audience

Audience engagement is the key to content sharing. Your content needs to reach your readers. The best companies tap into that by creating content that resonates with the audience. Rip Curl’s blog, The Search, has a following of 2.2 million on Facebook and another 130K followers on YouTube. It focuses on the surf lifestyle and doesn’t deviate from its mission. By growing their following, Rip Curl has created a profitable and sustainable business.

Tap into Popular Culture

Using trending topics in your content strategy can reach out to a new crowd. Including pop culture in your content is a way of finding something in common with someone else. Your audience learns a little about you, what TV programs you watch, your pets, your music, and other tidbits that you might not share through your regular content. Pop culture can let you show off your product in a new way. This photo from OPI, a nail polish company, celebrates summer, but still shows off a pretty nail color.

Update Your Brand for a New Generation

You probably have a target customer of a certain demographic. Use content to reach out to a new audience. Old Spice has a great campaign in which they are targeting teenage boys and their moms. The company had a solid base of older men and the products were associated with the old guard. This video is just one example of reaching out to the next generation.

Solve Your Audience’s Problems 

Your content goal may be to showcase your business, but you need to think like a customer and show someone why they need your product. Your audience is looking for solutions, not products. John Deere has been doing this since 1895; and no, that’s not a typo. The Furrow is their magazine that established Deere’s authority in the industry by helping farmers find solutions. Today, The Furrow is still being published and has an online version. Four million Facebook followers are just a sample of John Deere’s audience.

Include a Call-To-Action

The call to action is the part of your content that gives your audience something to do. It might be something as easy as “like this post” or “click here to read more”. You must tell the reader what step to take next. Spotify does this well, with a green button to “go premium.”  They’re calling attention to what they really want, users who pay for music.

Good Content Doesn’t Happen by Accident

Content that isn’t consumed by your audience won’t convert to sales. Your content isn’t just holding a place online, hoping for readers. You need a content strategy that showcases your business, delivers a punch, and gets noticed. Using these best practices is a good start toward having content that will get results.

If you need high quality content for your site, talk to the MintCopy team. We have experienced SEO writers who know how to create content that draws in an audience to build your customer base.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://optinmonster.com/content-marketing-examples/

Share


Recent Posts

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.

Sheetal Pinto - 5/13/2021 06:00

For a long time, it seemed as if SEO favoured large, nationwide brands with huge websites and massive online presence. Small businesses were finding it difficult to compete against these deep-pocketed digital brand marketers. Enter Local Search, which helped level the playing field a little. Now, if the user was looking for a local business, it became easier to find one. Today, users use search not just to find brands, but to find information. Search engines are constantly changing to give users relevant information, at whatever stage they are in their journey. We’re seeing another trend in search, that of search equity to give more businesses a chance to show off their expertise.