Content Marketing Blog mint

Content Marketing Blog

5 Beacons of Light in the Content Marketing Sea

The world of content marketing is like the Pacific Ocean. It is vast (most businesses today use content marketing in some form), it is stormy (lots of competition) and it is mostly the same from Los Angeles to Tokyo.

Even with all the competition, there are a few companies that are making a splash and getting great results by doing things differently.

In this blog post, we’ll explore the content marketing strategies of 5 big brand companies, as well as how YOU can use these strategies in your business.

  1. Create Expert Content and Command a Position of Authority

IBM understands that their customers crave technical and expert level content. Serving a range of industry verticals, their blog content reflects the various areas they cover. Every piece that IBM puts out across online channels is expert level, technically accurate and authoritative.

When you fulfill a customer’s need, they trust, respect and like you more and they will see you as an authority. You can emulate IBM’s content strategy by giving your customers what they really want; not what you think they want. When your customers talk to you, listen intently. The more you understand what they want, the closer you get to delivering it. Create content in a voice that reflects your brand’s authority and expertise on the subject matter.

  1. Lighten Up

HootSuite is a brand that specializes in producing content that is visually interesting and that people want to read. One thing they do wonderfully is using humor.

For example, their viral video from 2014 called “A Game of Social Thrones” is a play on the name of the popular TV show, Game of Thrones. You can take away from HootSuite that even if your content is about serious matters, you can still be light-hearted and have fun with your content marketing.

  1. Create Content that is Meant to be Shared

Social media is an integral part of marketing strategy today. You don’t just want people to read your communications; you also want them to engage with you and share your content.

Buffer has done a great job with this. They have carefully tested every area of social media so that they aren’t just a blog, but a social sharing machine. They have outstanding content which is a prerequisite in content marketing, but they angle every part of their strategy to increase shares, likes and ReTweets on social media channels.

  1. Tell A Good Story

People learn and remember information best when it comes in the form of a story. Stories are emotionally engaging and a simple yet effective way to grab attention and keep your audience hooked.

Microsoft does this with great success. Most of their content tells a story, but not a story about their software as you might think. They tell stories about real people, and their struggles and triumphs. They then tie in this emotion by bringing the readers’ attention back to software.

You can use this in your own business. Not by telling stories of how you came up with your business idea, but by sharing the stories of your customers, and how your product or service solved their problems and improved their business or personal life.

  1. Gain Trust Through Customer Service

McDonalds understands that they have room to improve when it comes to how the public views the company. The company has created a content marketing campaign that invites people to ask whatever question they may have regarding their food and service, and they answer honestly. This shows that the brand cares deeply about customers and wants to be known as a trustworthy source.

If you can answer your client’s questions and start a discussion, you’ll gain their trust, and more business will come your way.

Want More?

If you find yourself floundering in the world of content marketing, then be inspired by some of the world’s top brands. If you’d like to learn more about brands paving the way to their customer’s hearts and minds, read this article:
http://contentmarketinginstitute.com/2015/03/content-marketing-innovations-brands/

Interested in a discussion about turbo charging your content marketing and rapidly increasing your results? Talk to us at MintCopy. Call 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.