See What it Can Do for Your Sales!
There are many reasons for writing online content, but the primary reason surely has to be to improve your rankings and your conversion rate. Your website copy should grab the attention the moment visitors arrive at your site. Whether you are informing visitors about a new product or an established service, showing them a special offer or updating your blog, your copy needs to shine.
Getting the balance just right can be tricky. You don’t want to scare your visitors off with a pushy sales message. But on the other hand, you don’t want your sales message to be lost in a sea of information.
Choose a Content Marketing Formula and Watch Your Conversions Soar
Experienced copywriters usually have a ‘formula’ figured out to create content that is sure to attract search engine attention, capture minds and ensure lots of conversions. Here are just some of the ways you can turn your words into profits using a few cleverly crafted formulas.
Bait Them and Hook Them with A “So What” Statement
So, you have a product to sell and you need to tell the world about it. The world might be listening, but it doesn’t mean they will buy. Telling them you sell the best shoes is a powerful statement, but one with no solid foundation. Reel them in with a statement like
“Our shoes are the best. Feel comfortable, look great and pay just one low price without compromising on quality.”
That is how you backup your statement. You can also go one stage further by adding customer testimonials, images, video and detailed product specifications to really give your products and your copy the edge.
The Old 1,2,3,4
This is a great way to lay out your copy and really get your message to hit home.
- What I have to offer - my product or service.
- What are the benefits of what I am offering?
- Who am I and why should my readers trust me?
- What do visitors need to do next - call, email or click on a link.
Create a content marketing template that you can use to market different products and various ideas quickly, effectively and consistently.
Now, Make Sure Your Formula Continues to Work Wonders for You
It is essential that you monitor your content writing efforts and see that they continue to work for you. That means using other tried and tested formulas that are suited to your particular product, service or website. And once you find that perfect formula, you can use it over and over again in your content marketing efforts.
At MintCopy we understand the winning content marketing formulas that will have your visitors calling, clicking and converting. Contact us now at 888-646-8003 or send us an email to find out more.