Huh? What? Red Bull and Coke can be good for you? Just because one says, “Open Happiness” and the other one “Gives You Wings”?
Well no, but we got your attention, right? So now let’s see why these brands can actually be good for you.
There is much to learn from how these big consumer brands are handling their content marketing. If you study these two brands and watch their online content creation, you might see one common thing: they prioritize value over virality. They aren’t trying to spam the Internet; instead, they are trying to make a connection and succeeding. Here are some valuable content marketing best practices for your business to adopt and make your content pop.
Make It Personal
The best content is the type that strikes an emotional connection with the reader. You can’t do that from sales pitches or flashy advertising, but you can do that with personal stories. Use your own style, flare, and really capture what your brand is about. Use storytelling to add that “personal” touch—even if it is not your own personal story.
You must have an opinion, but unless you can back that opinion with some real data, no one is going to take you seriously. Some of the biggest blogs and brands out there are using data-backed content to give their readers advice. You don’t have to hire a research team to get your data—in fact, the information you need is most likely already online. You can even perform your own studies. No matter how you go about it, the more data you have backing up what you preach and practice, the more credible and trustworthy you will be for your readers.
Use a Combination of Media
You need to stimulate the minds of your readers. A mixture of content such as Infographics, case studies, videos, blogs and pictures can be a balanced content menu. Whatever you do, make sure your content strategy doesn’t just include wall after wall of only text.
Incorporate Cultural Trends
Everyone knows about the hottest new smartphone or the latest song release. Use the buzz to help drive content ideas. Pop culture references can help you connect with your audience, but use them wisely. If your target audience is mainly comprised of seniors or baby boomers, discussing the latest teenage heartthrob probably won’t go over very well. But they might love a heart-warming tribute to Robin Williams! :)
Talk to us at MintCopy today and see how the right content strategy can take your business to the next level. Call 888-646-8003 or send us an email.