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Content Optimization Best Practices

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Best Uses for Best Practices – Content Marketing Done Right 

There are definite do’s and don’ts for any and all best practices. For instance, we know that keyword stuffing is a huge problem, and one that goes against the use of new and valid metrics. As Google has evolved, so has our understanding of conversion rates and the best way to effectively improve segmented optimization. With insights from SEM Rush, we have put together some actionable tips for content optimization below:

  • Use multiple keywords: Why rank for only one keyword, when you can rank for more? Choosing more than one keyword can help improve density and allows your website to be searchable for multiple organic terms.
  • Make sure that your content is mobile accessible: If you are only optimizing for a desktop, then you aren’t doing your content marketing campaigns or your audience any favours. The majority of people use mobile devices and appreciate having access to information on the go. Optimize for both mobile and desktop devices!
  • Optimize your content for your target audience: Most of us have heard of the Flesch-Kincaid scale which measures the difficulty of your content on the basis of readability. Make sure that everything you write is crafted in a way that makes it accessible to the intended audience. Writing a collegiate level article for a high school group isn’t exactly conducive to metrics, for example.
  • Consider longer articles: It can be tempting to cut your articles off at a few hundred words, but SEO recommendations put the sweet spot for word counts at between 800-1200. Shorter is fine for certain types of blogs, but for more complex topics, longer can be better. This keeps readers on your page longer, reduces bounce rate, and increases your website’s ranking.
  • Use tools to prevent plagiarism: There’s no shame in using add-ons to check for plagiarism. It’s always better to be safe than sorry, and no one wants a penalty for duplicating content on their website.

If you are still struggling with content optimization best practices, MintCopy can help. We have some of the best copywriters with in-depth understanding of SEO and content marketing best practices. We can help you improve your online ranking and your content’s readability.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

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